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On this episode, we’ll be covering another random flight of persuasion topics. We’ll discuss words and phrases to use in your sales letters and ad copy. We’ll also talk about packaging and how to increase perceived value.
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This week we welcome Scott Turman to the show. Scott is the author of How to Build Your Brand with a Book: Establishing Yourself as a Published Expert.
He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s.
He is now the founder and CEO of BrightRay Publishing, an American company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals.
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On this episode we’ll be discussing the greatest marketer in cartoon history and why his comic strip was so successful. It has a lot to do with persuasion in everyday life. We also talk about the importance of being a generalist from a recent book Sean’s been reading called Range: Why Generalists Triumph in a Specialized World.
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This week, retired military intelligence officer Matthew Kane joins us to discuss NLP, hypnosis, and body language with retired military intelligence officer Dr. Matthew Kane.
Matt served for 10 years in the Canadian Armed Forces serving as a Military Intelligence Officer. During that time he worked in a variety of roles from counter-intelligence, countering human smuggling, anti-Somali piracy, counter-narcotics, and counter-terrorism.
He is also the executive VP at Prodigy Intelligence, Canada’s leading provider of intelligence, military, and leadership training.
For our listeners, they offer 20% off any of their training courses by using the promo code Pint20.
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We continue our discussion with Padraic Maroney, author of It All Began With a Scream. We discuss why this movie and other horror movies (some that were low budget) have done so well at the box office… and ultimately why we love to be terrified.
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On this episode, we examine why human beings love scary movies. Our guest today is Padraic Maroney, author of It All Began With a Scream. Twenty-five years after it first debuted in theatres, the impact of the thriller/ horror movie Scream is still being felt in pop culture.
Padraic’s book features 30 interviews from cast and crew members and provides readers with an unauthorized look at the franchise.
We’ll be taking a look at why this movie and other horror movies (some that were low budget) have done so well at the box office… and ultimately why we love to be terrified.
