Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Liking

242: 5 Universal Elements of Persuasion That Form the Foundation of Copy That Sells

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

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On today’s episode, we welcome back legendary copywriter Bob Bly to discuss his brand new book The AXIOMS of Copywriting: The 5 Universal Elements That Form the Foundation of Advertising Copy That Works.

Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s.

He’s has authored over 100 books on topics related to writing, direct response marketing, and copywriting (including one of our all-time favorites the Copywriters Handbook)

You can learn more about Bob and sign up for his newsletter (I highly recommend it) by visiting https://bly.com.

To all of our listeners, have a Merry Christmas!

240: The 7 Deadly Sins of Story-Based Marketing – What NOT to do When Using Story to Sell Your Stuff – Part 2

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This is part 2 of our interview with Greg Johnson discussing the “7 Deadly Sins of Story-Based Marketing”.

Don’t forget to check out all of his killer email marketing insights each & every Tuesday morning. Our listeners can sign up by visiting https://gives.biz/beer.

239: The 7 Deadly Sins of Story-Based Marketing – What NOT to do When Using Story to Sell Your Stuff – Part 1

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

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This week, Greg Johnson join us on the show to discuss the 7 Deadly Sins of Story-Based Marketing.

In addition to running his own eCommerce businesses for years, Greg helps other brand owners grow and scale theirs.

Email marketing is his superpower, and Greg shares all of his tricks, experiments, and insights with his list every Tuesday morning. Our listeners can sign up by visiting https://gives.biz/beer.

238: Persuasion, Behavioral Science and the Art of Selling

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week we welcome Ryan Voeltz on the show to discuss his book Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science. Ryan has had just about every type of sales job there is.

In college, he sold menswear at Nordstrom. In his first job out of college, he sold copy machines. He has sold litigation support services, newswire distribution, and web services, financial products and services, and driving range golf tees.

20 years of experience holding a wide variety of types of sales jobs gives him deep insight into what it takes to succeed as a salesperson, as well as the many difficulties and challenges that come with a sales career.

He combines his firsthand experience with insights from behavioral science to present novel approaches to sales that complement and enhance existing go-to-market strategies.

In his book Ghosts in the Machine, he argues that the impact of human irrationality on decision-making is the most underappreciated aspect of the sales cycle. We’ll dig into this more on today’s episode.

You can learn more about Ryan by visiting his website at www.ryanvoeltz.com.

237: How to Win More Business at Higher Prices

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

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On this episode, we welcome pricing expert Mark Stiving to discuss pricing, perceived value, and how to win more business at higher prices.

Mark Stiving is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years of experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results.

You can learn more about Mark, and check out his podcast at impactpricing.com.

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