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The Art of Persuasive Packaging – How Visual Identity, Packaging, and Labeling Persuade Consumers. This week, we talk with Jason Therrien and Joe Cola of thunder::tech, a marketing agency that works with breweries on their branding and packaging.
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On this flight of persuasion episode, we’ll be discussing persuasion skills that are used by psychics, cold reading, postcard marketing, and more.
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This week we welcome Jared Tendler, author of the Mental Game of Poker to discuss behavioral psychology and the mental game of trading and poker.
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This week Eric Yaverbaum joins us on the show to discuss his career in PR and how public relations has changed in today’s polarized world. Eric is the CEO of Ericho Communications with over 40 years of experience in communications, media, and public relations.
Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller, Public Relations for Dummies – as well as six other titles including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.
You can learn more by visiting https://www.ericyaverbaum.com/about.
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On this last episode of 2021, we welcome a friend and guest Scott Smith of World Touch Company to join us as we discuss a few different topics. We’ll cover some marketing lessons from the great John Madden who passed away this week at the age of 85. We reference an article by Bill Mueller of the Story Sales Machine. Bill has been a guest on our show in the past.
We’ll also share some takeaways from marketing legend Jay Abraham as well. You can access his 502 real world marketing case studies at https://www.abraham.com/topic/client-success-stories-2.
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On this episode, we’ll cover a random flight of marketing and persuasion topics including some takeaways from the book $100M Offers: How to Make Offers So Good People Feel Stupid Saying No.
We’ll also discuss a marketing takeaway from the latest Spiderman: No Way Home movie; Plus a lesson from Buc-ee’s and the “irresistible” reason people have to stop at their stores during their holiday travel.
