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On this episode, we’ll be discussing 5 classic sales letters every marketer should know and study. These letters are straight from an article by copywriter Nate Smith. We’ll discuss some of Nate’s analysis as well as share our own comments.
You can read his article at https://www.crazyegg.com/blog/sales-letters-every-marketer-know.
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On this episode, we revisit one of our favorite books when it comes to the topic of persuasion – The Forbidden Keys to Persuasion by Blair Warren.
We’ll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising.
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On this episode, we’ll be sharing some secrets for using words to cast spells and persuade. Sean will also share some direct marketing takeaways from some mail he received.
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On this episode, we’ll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We’ll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand.
Gear Review:
We’ll also share a review on a portable new lapel recorder I recommend for podcasting. It’s called the Zoom F2-BT Lavalier Recorder. It’s an amazing little recorder and a great way to record content as a speaker or at a conference or tradeshow event.
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This week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine, which Sean and I recommend and have used for writing better sales emails. On this episode, we’ll be discussing how to write story-based emails.
You can learn more about Bill’s best-selling digital course, Story Sales Machine at https://www.storysalesmachine.com/story-sales-machine.
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On this episode, Sean will be sharing some of his notes from Funnel Hacking Live 2022.
