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On this episode, we discuss how AI is learning to be more persuasive. More importantly, we’ll dig into the question – Do we find it easier to trust machines over humans?
344: Halitosis, Persuasion and Mind-Hijacking Strategies that Work in Sales and Copywriting
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On this episode, we’ll discuss mind-hijacking strategies that work in sales and copywriting and can be used in any industry. We’ll talk about “halitosis” and how became a medical condition with a “cure”.
It’s a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”.
343: Goat Testicles and The Story of John Brinkley, America’s Biggest Huckster
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On this episode, we interview Pope Brock, author of Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.
342: Viral Headlines Explained in Just 3 Words
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On this episode, we’ll be discussing just how much is being spent on 30-second Super Bowl ads; plus we’ll share how viral headlines can be explained in just 3 words.
341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy
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On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.
340: How to Revive Older Products. More Breakthrough Advertising and Craft Beer
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On this episode, we’ll get into more discussion of the classic book Breakthrough Advertising.
