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We’ll be discussing a chapter of Simon Carmen’s new book “Made Your Look”
352: 11 “Made You Look” Secrets to Get Emails Opened and Read
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On this episode, we welcome copywriter Donnie Bryant to the show. Agora Financial has called Donnie “one of the best email copywriters in the world today.” He’s generated over $130 million in revenue for his clients, with email as the primary driver.
Donnie has written an incredible new book called Subject Line Science – 11 “Made You Look” Secrets to Get Emails Opened and Read, and we’ll be discussing it on the podcast.
Here are some topics we’ll cover:
- A subject line’s 3 jobs – and why most experts only talk about one of them.
- The critical psychological trigger you need 95% of the time for your subject line to even have a prayer
- 11 “Made You Look” principles learned from selling $100M+ in products and services
- The Human Attention Algorithm and how to use subject lines to prioritize your message in your subscriber’s mind.
- And much, much more!
351: Negative Reverse Selling – The Most Potent Sales Technique of All
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On this episode, we’ll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can’t Teach a Kid to Ride a Bike at a Seminar – Sandler Training’s 7-Step System for Successful Selling.
You can find it at https://amzn.to/3UlUZTO.
350: Why It Pays to Be Polarizing
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On this episode, Andrea Brizendine talks to us about positioning.
347: The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy
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On this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes.
And of course, since baseball ⚾️ is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits.
346: How A.I. Tracks a Gambler’s Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson
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On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino.
You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls.
Andrew is the president of Intelligencia, a leading implementer of analytics, AI, business intelligence, customer experience, and digital marketing solutions for clients worldwide, including some of the world’s biggest insurers, casinos, cruise lines, integrated resorts, and sportsbooks.
You can learn more by visiting https://intelligencia.co.
Andrew has written several books on analytics and AI including his first novel, The Dead Chip Syndicate.
