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There is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we’ll be diving into some of the persuasion tricks they use to influence us every day.
Will be referencing this article from AllSides.
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On this episode, we’ll be talking about how to use current events to your advantage and boost your own PR. Michelle Love is our guest. She is the president of ClearVision Strategic Marketing.
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On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read!
In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations.
The hero’s journey type of story has been the go-to template for novels and films. But it’s not always the best template for persuasion stories. We’ll be discussing why on this episode.
You can grab your copy here, and be sure to check out David’s own podcast, Copywriters Podcast at https://copywriterspodcast.com.
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On this episode, we’ll discuss how Elon Musk used the anchoring effect to sell Twitter’s (X) subscription model, and how anchoring is used in pricing every day to create perceived value.
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On this episode, we discuss 4 Powerful Persuasion Lessons from Deion Sanders, and why he’s become the hottest coach in college football.
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This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology – including his most recent Think Like a Mind Reader.
He is the founder of several consulting companies, a multiple author, a world-traveling entertainer, and public speaker for high-stakes businesses.
His client list includes BP, Discover, State Farm, United Airlines, and more.
His mission is to empower more than a million business people to accomplish their most ambitious goals in less time than they ever thought possible.
You can learn more about Jonathan at icanreadminds.com.
