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On this episode, we welcome Russ Ruffino, the founder and CEO of Clients on Demand. Russ developed the world’s foremost client attraction system, and we’ll be discussing his methods for scaling a business fast.

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling
Podcast: Play in new window | Download
On this episode, we welcome Russ Ruffino, the founder and CEO of Clients on Demand. Russ developed the world’s foremost client attraction system, and we’ll be discussing his methods for scaling a business fast.

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling
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On this episode, legendary marketer David Dutton joins us to talk about using AI creatively to create engaging story-based videos for your business.

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling
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On this episode, we’ll discuss how to turn words into magic using the example of J. Peterman and others who’ve turned “ordinary stuff” into high-margin products.

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling
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Interview with Matt Rouse – Author of “Will AI Take My Job”

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling
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On this episode, e-commerce expert Matthew Stafford joins us on the podcast.
Over the past three decades, Matthew has been entrepreneurial and successfully building several businesses across various industries, including concrete, brick-and-mortar locations, POD, and software-based ventures. You can learn more about what he’s doing for his clients at https://buildgrowscale.com.

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling
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On this episode, we’ll be discussing a book that is being hailed as the modern-day “How to Win Friends and Influence People”. It’s called “The Science of Likability”.
