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This week, we discuss a flight of topics on persuasion including a recent article from Fortune entitled Donald Trump is a master of hypnotism. How he used the power on America—and then himself.
153: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It
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This week, Theresa Lina joins us on the show to discuss how to separate yourself in competitive markets without competing on price alone.
In her recent book Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed recipe for becoming your market’s Go-To brand.
On this episode, we’ll be discussing some fascinating, behind-the-scenes stories from her book on the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.
152: How Social Media is Hijacking Our Brains
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On this episode, Carlos Gil joins us on the show to discuss how social media could be rewiring our brains. We’ll be discussing his latest book The End of Marketing as well as a new documentary on Netflix called The Social Dilemma, a documentary that explores the dangerous human impact of social networking.
Carlos is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software. You can learn more about Carlos by visiting http://carlosgil.biz.
150: The Billion-Dollar Sales Secret So Simple… It Will Leave You Speechless
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This little secret comes from the principle I learned many years ago – “seek first to understand… then to be understood”.
On this episode, New York Times bestselling author Dan Solin joins us to discuss his upcoming book Ask: How to Relate to Anyone. This book is meticulously researched, based on fascinating and compelling studies in the fields of psychology and neuroscience. In it, Dan shows readers exactly how to make deeper connections with everyone.
Dan’s books have been widely praised by The New York Times, The Wall Street Journal, The Library Journal, Vanguard co-founder John Bogle and
many financial columnists, authors, and others.
He has appeared on The Early Show, The O’Reilly Factor, MSNBC’s Week-end Economic Review, Fox Business and CNN’s Money, and has been interviewed on many radio programs, including USA, CBS, ABC and on a number of regional NPR stations.
You can learn more about Dan and pre-order your copy of this book by visiting https://www.askdansolin.com.
149: Covert Persuasion with Jim Speakman, Part 2
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This is part 2 of our interview with Jim Speakman discussing Covert Persuasion: Psychological Tactics and Tricks to Win the Game.
148: Discussing Covert Persuasion with Jim Speakman, Part 1
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This week, Jim Speakman joins us on the show to discuss a book he co-authored with Kevin Hogan years ago called Covert Persuasion: Psychological Tactics and Tricks to Win the Game.
This book ranks right up there in the top 5 books on persuasion in company with Robert Cialdini’s books and also Scott Adam’s book (Win Bigly).
Jim is also the VP of Marketing a Patriot Software and has appeared in the film Bleeding Blue discussing how the media persuades.
Enjoy and cheers!
