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On this episode, we discuss how AI is learning to be more persuasive. More importantly, we’ll dig into the question – Do we find it easier to trust machines over humans?
343: Goat Testicles and The Story of John Brinkley, America’s Biggest Huckster
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On this episode, we interview Pope Brock, author of Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.
342: Viral Headlines Explained in Just 3 Words
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On this episode, we’ll be discussing just how much is being spent on 30-second Super Bowl ads; plus we’ll share how viral headlines can be explained in just 3 words.
341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy
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On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.
339: Breakthrough Advertising – States of Awareness and Market Soofistikation
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More Discussion of Breakthrough Advertising and states of awareness. Plus, we’ll share why A.I might soon be closing more business than your average 6 figure sales pro.
338: Breakthrough Advertising & How to Channel the Market Forces Which Control Sales
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On today’s episode, we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.
We’ll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com.
Jonathan and Sean’s beverage ratings for this episode:
Sean: Fairstate Co-op Favor of the Foxes : Mildly hopped dark lager with coffee and vanilla – 4.7 Pints 🍺🍺🍺🍺
Jonathan: Koko Buni Milk Porter from Creature Comforts : Milk Porter brewed with toasted coconut, cocoa nibs, and coffee – 4.8 Pints 🍺🍺🍺🍺
