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We’ll be discussing a chapter of Simon Carmen’s new book “Made Your Look”
352: 11 “Made You Look” Secrets to Get Emails Opened and Read
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On this episode, we welcome copywriter Donnie Bryant to the show. Agora Financial has called Donnie “one of the best email copywriters in the world today.” He’s generated over $130 million in revenue for his clients, with email as the primary driver.
Donnie has written an incredible new book called Subject Line Science – 11 “Made You Look” Secrets to Get Emails Opened and Read, and we’ll be discussing it on the podcast.
Here are some topics we’ll cover:
- A subject line’s 3 jobs – and why most experts only talk about one of them.
- The critical psychological trigger you need 95% of the time for your subject line to even have a prayer
- 11 “Made You Look” principles learned from selling $100M+ in products and services
- The Human Attention Algorithm and how to use subject lines to prioritize your message in your subscriber’s mind.
- And much, much more!
351: Negative Reverse Selling – The Most Potent Sales Technique of All
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On this episode, we’ll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can’t Teach a Kid to Ride a Bike at a Seminar – Sandler Training’s 7-Step System for Successful Selling.
You can find it at https://amzn.to/3UlUZTO.
350: Why It Pays to Be Polarizing
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On this episode, Andrea Brizendine talks to us about positioning.
349: How to Grow Big on a Small Budget – Interview with Stephanie Scheller
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On this episode, Stephanie Scheller joins us to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never canceled a ticketed event, ran only profitable events, and sold out an event for the first time – a feat she has since repeated consistently.
Stephanie is the author of a few books including her latest Marketing That Works for Small Business Budgets [Beyond Social Media].
348: What Makes a Great Online Course Today? (Psychology and Results)
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On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.
