Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Copywriting

Episode 86: A Proven Method of Writing Persuasive Copy Faster Than You Ever Thought

Commitment and Consistency, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Storytelling

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On this episode, we’ll be discussing a recent book called the 16 Word Sales Letter by Evaldo Albuquerque. This is a book Sean has referenced in the past so we decided to spend an entire episode breaking in down.

We discuss the copy system laid out in the book that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help anyone no matter how competitive your niche is, or what kind of product or service you’re selling.

From this book, we’ll be discussing how to structure your sales message for maximum persuasive impact.

Featured Beer

On this episode, Sean is having a Rentsch Oktoberfest from Rentsch Brewery. It has a mild malty nose & nice auburn color.

I’m having an Eighty from Yee-Haw Brewing Co. This 5% ABV Scottish ale pours a darker amber with a small light tan head. In the nose, there is a bit of roast malt, with a taste of caramel malt as well. Well balanced.

Episode 84: Old School Ads That Still Work Today

Branding, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, Sean and I will be discussing some old school ads that were extremely powerful in their time and could be just as effective in today’s world .. if used the right way.

We’ll be discussing how listeners can take some of these ads and imitate them in their own marketing today.

Featured Beer

On this episode, I’ll be enjoying a Peanut Butter Milk Stout from Tailgate Beer. It pours black, with an aroma of peanut butter, roast coffee, and dark chocolate. This one is a winner!

Sean is having a Funnel Cake Ale. This English-style ale is aged on Madagascar vanilla beans creating craft brew that is reminiscent of our favorite State Fair treat- the Funnel Cake!

Episode 80: How to Generate More Leads and Sales with White Papers & Special Reports

Branding, Copywriting, Headlines, NLP, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, we’ll be discussing how to persuade prospects to do business with you using white papers and other forms of free reports. One of the books we’ll reference is Bob Bly’s White Paper Marketing Handbook, one of my favorites on the topic. White papers can be extremely useful sales tools, especially for companies that provide technical products and services.

One of the key takeaways we’ll be discussing is the 9 characteristics of an effective white paper report. I’ll be sharing some details of a simple white paper I created in my industry 9 years ago that was effective in capturing leads and generating new business in the middle of one of the greatest recessions we’ve ever had. Also, Sean will be giving some takeaways from a copywriter’s perspective on writing white papers that sell your products and services.

Featured Beer

On this episode, Sean is actually drinking an IPA! He was convinced to try a Yellow Rose from Lone Pint Brewery. It pours a hazy yellow-orange and has an aroma of grapefruit, grassy hops, and citrus. You’ll hear Sean’s first impression on this recommended ipa.

I’m having a Black Belle Imperial Stout from Blackstone Brewing Company. This is a limited special release Imperial Stout that is infused with cacao nibs and aged for more than seven months in bourbon barrels. This beer is sweeter than I expected with sweet chocolate followed by bourbon, & dark caramel. Very rich, so you only need one glass.

Enjoy the episode and cheers!

Episode 79: How to Create Content That Fuels Your Marketing

Branding, Copywriting, Headlines, NLP, persuasion, Podcasts, Storytelling, Uncategorized

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On this episode, we’ll continue our discussion of content marketing by sharing some key takeaways from Michael Stelzner’s book Launch: How to Propel Your Business Beyond the Competition. We’ll talk about how to implement an effective content strategy with how-to articles, podcast interviews, videos, webinars, white papers and more.

Sean will share his own content creation matrix, a great tool for helping you plot out your own content marketing blueprint. You can download it here.

We’ll also discuss some other cool resources like Minibuk, a company that lets you turn your white papers and reports into physical booklets.

Feature Beer

For this episode, Sean is having a Prairie Artisan Ales/Evil Twin Bible Belt Imperial Stout. This 13% ABV stout is aged on Coffee, Cacao Nibs, Vanilla Beans & Chili Peppers.

I’m having a bourbon barrel porter by Innus and Gunn. It’s a dark beer with cream-colored lace and light head. It’s a solid 7.4% ABV porter that makes a return on our show.

Episode 77: Similes and Other Persuasive Language Techniques

Branding, Copywriting, Headlines, NLP, persuasion, Podcasts, Social Proof

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On this episode, we will be covering a number of topics related to persuasion. One is the power of similes and how to use them to create persuasive language. A simile by definition is a figure of speech involving the comparison of one thing with another thing of a different kind, used to make a description more emphatic or vivid.

I’ll be sharing a story of how a simile was used in a persuasive way for me this week.

Featured Beer

On this episode, Sean is having a special release New Belgium Oakspire Bourbon barrel ale.  Its a 9 percent ABV, special collaboration bringing together Knob Creek and New Belgium’s high rye base ale.

I’m having a Rogue Dead Guy ale. Its 6.8% ABV German-style Maibock made with Rogue’s proprietary “PacMan” ale yeast. It has a deep honey color with a malty aroma, rich hearty flavor, and a well-balanced finish. Enjoy the episode and cheers!

Episode 76: Psycho-Logic and the Science of Changing People’s Perception

Branding, Commitment and Consistency, Copywriting, Headlines, NLP, persuasion, Podcasts, Reciprocation, Storytelling

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On this episode, we’ll be diving into a new book that I started reading a few weeks ago. The book is Alchemy: The Dark Art and Curious Science of Creating Magic in Business Brands and Life. If you are a fan of Robert Cialdini’s work on influence you’ll want to pick up a copy of this fascinating read on behavioral economics by Ogilvy Advertising legend Rory Sutherland.

During the show, we’ll be sharing some of our favorite takeaways such as:

  • How an overly priced, horrible tasting beverage like Red Bull became such a popular drink (six billion cans sold annually).
  • How the Uber map changes our perception of time.
  • Why useless “close door” buttons on elevators are installed.
  • And why consumers avoid brands that make life too easy

Featured Beer

On this episode, I’m having a Patagonia Cerveza. This is a pilsner with 5.4% ABV. It has a dry aftertaste with a low to medium hops and mild carbonation. Not the biggest fan of this one though.

Sean is having a Convict Hill Oatmeal Stout. This is one that he introduced on a past episode. It has a deep brown, almost thick black color with a rich tan head & an 8% ABV.

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