Copywriting

159: How Cults Use Hypnosis and Coercive Persuasion Tactics – Part 2

Branding, Commitment and Consistency, Copywriting, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This is part 2 of our interview with Patrick Wanis discussing Cults and how they use Hypnosis and Persuasion Tactics to build relentless loyalty.

157: The Art of Improvised Persuasion – Interview with Steve Yastrow

Branding, Commitment and Consistency, Copywriting, Liking, negotiation, NLP, persuasion, Podcasts

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This week we welcome Steve Yastrow on the show to talk about “the art of improvised persuasion”. He is the author of the bestselling book Ditch the Pitch: The Art of Improvised Persuasion.

In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company, a company that helps organizations of all types improve their results through his breakthrough marketing, customer relationship, and sales ideas.

155: How to Use NLP and Hypnotic Persuasion to Influence Any Interview

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week, Chris Delaney joins us on the show to talk about using persuasion to ace any job interview. Chris is the author of the book The 73 Rules of Influencing the Interview: Using Psychology, NLP and Hypnotic Persuasion Techniques.

154: Hypnosis, Persuasion, and Politics (In a World Where Facts Don’t Matter)

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week, we discuss a flight of topics on persuasion including a recent article from Fortune entitled Donald Trump is a master of hypnotism. How he used the power on America—and then himself.

153: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Branding, Commitment and Consistency, Copywriting, Headlines, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling

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This week, Theresa Lina joins us on the show to discuss how to separate yourself in competitive markets without competing on price alone.

In her recent book Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed recipe for becoming your market’s Go-To brand.

On this episode, we’ll be discussing some fascinating, behind-the-scenes stories from her book on the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.