Copywriting

220: The Hegelian Dialectic – How Fear & Propaganda is Used to Manipulate the Public – Part 1

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we discuss how fear and propaganda are used to manipulate the masses.

219: The Science Behind Motivating & Changing Behaviors – Part 2

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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We continue our discussion on the science of learning and changing behaviors with JW Wilson, author of Cracking the Learning Code.

218: The Science Behind Motivating & Changing Behaviors – Part 1

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we discuss the Science Behind Motivating & Changing Behaviors with JW Wilson, author of Cracking the Learning Code.

217: How to Develop Your Unique Persuasive Advantage in the Marketplace

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week, we’ll be covering a host of topics on this “random flight of persuasion” episode. We talk about things like developing your own persuasive advantage with humor and your own skills and experience. Also, we discuss using the reverse interview to land big clients on platforms like LinkedIn.

216: How to Use Neurolinguistics and NLP Principles To Boost Your Sales

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

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This week, NLP expert Valerie Fischer join us on the show to discuss how to use neurolinguistics and NLP principles to boost your sales copy. Valerie is the founder of Brain Science Selling®, a digital marketing approach combining Neuro-Linguistic Programming techniques with advertising and marketing strategies aimed to help entrepreneurs increase revenue.

On this episode, we’ll be discussing the following NLP Techniques as they relate to copywriting:
1. Pattern Interrupts

2. Using senses

3. Embedded commands

4. Framing (positive and negative)

5. Triggering the Amygdala

You can learn more about Valerie at https://valeriefischer.net and at her media channels:

Linkedin – https://www.linkedin.com/in/valeriepfischer
Facebook – https://www.facebook.com/valeriepfischer/
Tiktok – https://vt.tiktok.com/ZSJWsbLWJ/