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This week we welcome Nick Purdy, co-founder of Wild Heaven Beer on the show to talk about the key ingredients to making a remarkable beer brand.
249: Covert Hypnosis and Persuasion – The Power of Personalization
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On this episode, we’ll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more.
248: The Art of Persuasive Packaging – How Visual Identity Persuades Consumers
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The Art of Persuasive Packaging – How Visual Identity, Packaging, and Labeling Persuade Consumers. This week, we talk with Jason Therrien and Joe Cola of thunder::tech, a marketing agency that works with breweries on their branding and packaging.
247: How to Develop Psychic Persuasion Skills, Cold Reading, Postcard Marketing, and More
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On this flight of persuasion episode, we’ll be discussing persuasion skills that are used by psychics, cold reading, postcard marketing, and more.
246: Poker and Persuasion: Understanding the Mental Side of the Game Plus Strategies for Improving Confidence, Self Control & Motivation
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This week we welcome Jared Tendler, author of the Mental Game of Poker to discuss behavioral psychology and the mental game of trading and poker.
245: Creating a Winning PR Strategy – Interview with Eric Yaverbaum
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This week Eric Yaverbaum joins us on the show to discuss his career in PR and how public relations has changed in today’s polarized world. Eric is the CEO of Ericho Communications with over 40 years of experience in communications, media, and public relations.
Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller, Public Relations for Dummies – as well as six other titles including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.
You can learn more by visiting https://www.ericyaverbaum.com/about.
