Podcast: Play in new window | Download
On this episode, we’ll spend time discussing some copy techniques that will render buyers defenseless. One specific technique is the art of “inventing” – how to create new problems out of thin air. We’ll be referencing these from one of Dan Kennedy’s all-time best copywriting programs.
Podcast: Play in new window | Download
This week Ed Stapleton Jr. joins us on the podcast. Ed is the president of Clicks Geek, a PPC Agency that works with local businesses helping them get more paying customers & clients.
Ed will be discussing how they market their services to niche industries & their proven system for bringing in more targeted prospects. You can learn more about their agency by visiting https://clicksgeek.com.
Podcast: Play in new window | Download
On this episode, we dive into an all-time great book – Launch: How to Quickly Propel Your Business Beyond the Competition. We’ll be discussing some important takeaways from it – most importantly “the secret to creating a good content marketing strategy”.
Podcast: Play in new window | Download
This week we welcome Veronica Thomas on the show to discuss this year’s Super Bowl commercials and some advertising lessons we can learn from them.
Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising.
Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.
You can learn more about her by visiting https://www.veronicalthomas.com/.
Podcast: Play in new window | Download
On this episode, we’ll be discussing the one sentence that summarizes all persuasion.
If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding. If you want to learn this sentence, you’ll need to listen to this episode or get Blair Warren’s book The One Sentence Persuasion Course.
Podcast: Play in new window | Download
This week we welcome Jen Nash on the show. She’s the author of the brand new book The Big Power of Tiny Connections. We’ll be discussing how small interactions can spark huge outcomes.
Jen is an executive coach whose primary goal is to help people and companies add more meaning to their lives through personal connection and personalization. She’s successfully launched executive courses designed for marketability and is constantly conducting presentations to not only companies but also schools and universities about the goal of connection.
