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On this episode, we’ll be discussing a number of topics including some effective three-word messages and using the power of perceptual contrasts.
143: Why Engagement Is The New Cocaine – Interview with Ed Latimore
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This week, Ed Latimore joins us on the show to discuss how to build a huge audience that will be loyal, engaged, and addicted to your content on Twitter. Ed is a best-selling author, former professional heavyweight boxer and a competitive chess player.
Ed has an amazing story of someone who’s overcome a lot. He was born and raised in the public housing projects of Pittsburgh, PA, and survived by spending most of his free time reading and playing video games.
In 2013, he enlisted in the military so I could start building employable skills and get money for college. By 2018, he’d graduated from Duquesne University with a degree in Physics and also learned how to make a 6-figure income on the internet.
He wrote and self-published his first book, Not Caring What Other People Think Is A Superpower: Insights From a Heavyweight Boxer.
On this episode, we’ll be talking about his most recent book called Engagement Is The New Cocaine. We’ll be discussing how to build a huge audience that will be loyal, engaged, and addicted to your Twitter account.
142: The Key to Persuasion: Understanding Your Customer’s Brain Sequence
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This week, we welcome Sean D’Sousa, founder of Psychotactics on the show to discuss how the brain works when it comes to making buying decisions.
Sean has an extensive background in persuasion from his experience in copywriting, writing TV commercials, marketing, and finally his work in graphic designs and cartoons. One of his greatest skill-sets is finding ways to communicate in the simplest, most effective manner.
Sean has a ton of great articles and content over at Psychotactics.com. He offers one of the best weekly newsletters in my opinion – the Psychotactics Newsletter. You can subscribe to it and get his free report on Why Headlines Fail—And How to Create Headlines That Work at https://www.psychotactics.com/subscribe.
140: The Four Levels of Influencing People – Interview with Tim David
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On this episode, Tim David joins us to discuss his most recent book FLIP – The Four Levels of Influencing People. Tim is also the author of Magic Words – The Science and Secrets Behind Seven Words that Motivate, Engage, and Influence. He’s an ex-professional magician, who now teaches leaders and sales professionals the magic of words at work and in life.
His work has been profiled in thousands of media outlets including Forbes, New York Times, Inc. Magazine, Chicago Tribune, the Today Show, Investor’s Business Daily, Harvard Business Review, New York Magazine, World Magazine, Huffington Post, and he’s also a columnist for PsychologyToday.com.
You can learn more about Tim by visiting https://www.timdavidspeaks.com.
137: How to Persuade the Area of the Brain Responsible for 95% of All Buying Decisions – Interview with Felix Cao
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This week, welcome neuromarketing expert Felix Cao on the show to discuss a fascinating topic – how most buying decisions are made in the brain.
Felix is the founder of Happy Buying Brain and has been featured in top media outlets, such as The Huffington Post and Adweek. He has over 15 years of experience in marketing and business, most of which have been in the tech space.
With a background in biological science, psychology, and marketing, he teaches actionable and business transforming strategies that speak to the primal part of the your customers brains; this ensures they buy from you instead of from your competitors!
We recommend you checking out Felix’s latest blog on why entrepreneurs should create marketing messages that associates your brand with “Tend and Befriend” type of emotions.
You can read it at https://www.happybuyingbrain.com/uncategorized/neuromarketing-blog-oxytocin-the-love-or-hate-neurotrasmitter/.
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136: Let’s Discuss 6 Top Tier Copy Secrets and A Few Hypnotic Words of Persuasion
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On this episode, we’ll be discussing some killer secrets that will turbocharge your sales copy. Also, we’ll be sharing some hypnotic phrases you can use in conversation to get more of what you want.
