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On this episode, Tom Meitner joins us to share how he helps copywriters get more business.
320: Persuasion, Power Positioning, and Lessons on Advertising from John Caples
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On this episode, we discuss persuasion, power position, adverting lessons from John Caples and how to sell high-ticket products & services.
319: How to Win Followers…and Become a Cult Leader
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On this episode, we’ll be discussing NetFlix’s series “How to Become a Cult Leader”. We’ll also share the most popular book/ course requested by prison inmates.
We’ll be adding our opinions and referencing another article on cults: https://www.scienceofpeople.com/how-to-start-a-cult.
We’ll also be sharing a new A.I tool to turn your rambling dictations into clear readable writing.
You can test it out at https://audiopen.ai.
318: Jason Aldean, Pickleball and Matching Your Message to Your Market
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On this episode, we’ll be discussing controversy, and the reason Jason Aldean’s new country music hit is so popular. Plus we’ll share the marketing campaign behind pickleball and why it’s now the fastest-growing sport in the US.
317: Is A.I Getting Dumber? Plus Infotainment, Authority, and Powerful Framing to Get Larger Tips
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We discuss a range of topics on this episode. Is A.I. Getting dumber? We’ll discuss a recent article on how ChatGPT4 is getting worse at math and coding. Plus we’ll discuss Infotainment and Authority and how to use persuasive framing to get better tips.
316: How to Write Persuasive B2B Letters That Command Anyone’s Attention (Including CEOs)
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Direct mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say “yes” to a meeting with a simple but targeted FedEx letter.
Joanna is the Founder and CEO of The BizMark Group.
