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On this episode, we’ll be discussing the book Building a Story Brand & the seven universal story points all humans respond to – the real reason customers make purchases.
As we go through this powerful book by Donald Miller, we’ll discuss how to simplify a brand message so people understand it; and how to create the most effective messaging for your company’s products and services.
Our beverage of chose this week is a limited-edition collaboration between New Belgium and Knob Creek- Oakspire. It’s an ale aged with bourbon-steeped oak spirals from inside the barrel. There are hints of toffee, vanilla and caramel with a moderate sweetness that gradually fades. Definitely a recommended beverage this time of year.
