Podcast: Play in new window | Download
On this episode, we’ll discuss how Elon Musk used the anchoring effect to sell Twitter’s (X) subscription model, and how anchoring is used in pricing every day to create perceived value.
Branding, Commitment and Consistency, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling / by Jonathan
Podcast: Play in new window | Download
On this episode, we’ll discuss how Elon Musk used the anchoring effect to sell Twitter’s (X) subscription model, and how anchoring is used in pricing every day to create perceived value.
