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This week Dr. Michael Barbera of Clicksuasion Labs joins Sean to discuss a number of topics on consumer psychology and behavioral science.
Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology.
So why do people decide to purchase one item instead of another one? On this episode, Michael discusses consumer psychology and sales and marketing alignment with Sean over a glass of Johnnie Walker Blue Label.
You can learn more about the work of Clicksuasion Labs by visiting https://www.clicksuasion.com.
