396: The 15 Most Powerful Cognitive Shortcuts in Persuasion A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling https://pdcn.co/e/traffic.libsyn.com/letstalkmarketing/Untitled_Session_19_mixdown.mp3Podcast: Play in new window | Download On this episode, we’ll wrap up our discussion of the Puppet Masters Bible by Tom Walker.