383: Discussing the Science of Likability: How to Win Friends, and Trigger Attraction A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling https://pdcn.co/e/traffic.libsyn.com/letstalkmarketing/Untitled_Session_125_mixdown.mp3Podcast: Play in new window | Download On this episode, we’ll be discussing a book that is being hailed as the modern-day “How to Win Friends and Influence People”. It’s called “The Science of Likability”.