218: The Science Behind Motivating & Changing Behaviors – Part 1 Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling https://pdcn.co/e/traffic.libsyn.com/secure/letstalkmarketing/episode-218final.mp3Podcast: Play in new window | Download On this episode, we discuss the Science Behind Motivating & Changing Behaviors with JW Wilson, author of Cracking the Learning Code.