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On this episode, we welcome Drew Camp on the show to share his story of building an e-commerce business.
286: How to Use Behavioral Science in Your Marketing Campaigns
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On this episode, we’ll be discussing how to increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. Our guest is Nancy Harhut, author of the book Using Behavioral Science in Marketing.
285: We Talk Hypnotic Language, Powerful Upsells and Reframing Your Marketing Message
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On this episode, we discuss hypnotic language, examples of a powerful upsell, and how to reframe your message by finding new problems to solve when it comes to writing copy.
284: We Discuss 5 Sales Letters Every Marketer Should Study
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On this episode, we’ll be discussing 5 classic sales letters every marketer should know and study. These letters are straight from an article by copywriter Nate Smith. We’ll discuss some of Nate’s analysis as well as share our own comments.
You can read his article at https://www.crazyegg.com/blog/sales-letters-every-marketer-know.
282: Persuasion & How to Use Words to Cast Spells
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On this episode, we’ll be sharing some secrets for using words to cast spells and persuade. Sean will also share some direct marketing takeaways from some mail he received.
278: How to Double Your Sales Pipeline in 40 Days – Interview with Kevin Donlin
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This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. He’s been marketing online since 1994, when I sold one of the first ebook, “How to Find a Job on the Internet”.
Kevin was also featured in Dan Kennedy’s book, No BS Branding, with 2 of his sales letters and success stories. You can learn more about Kevin by visiting him at clientcloningsystems.com.
