Podcast: Play in new window | Download
On this episode, Andrea Brizendine talks to us about positioning.
349: How to Grow Big on a Small Budget – Interview with Stephanie Scheller
Podcast: Play in new window | Download
On this episode, Stephanie Scheller joins us to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never canceled a ticketed event, ran only profitable events, and sold out an event for the first time – a feat she has since repeated consistently.
Stephanie is the author of a few books including her latest Marketing That Works for Small Business Budgets [Beyond Social Media].
348: What Makes a Great Online Course Today? (Psychology and Results)
Podcast: Play in new window | Download
On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.
346: How A.I. Tracks a Gambler’s Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson
Podcast: Play in new window | Download
On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino.
You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls.
Andrew is the president of Intelligencia, a leading implementer of analytics, AI, business intelligence, customer experience, and digital marketing solutions for clients worldwide, including some of the world’s biggest insurers, casinos, cruise lines, integrated resorts, and sportsbooks.
You can learn more by visiting https://intelligencia.co.
Andrew has written several books on analytics and AI including his first novel, The Dead Chip Syndicate.
345: How AI is Learning to Win Friends & Influence People
Podcast: Play in new window | Download
On this episode, we discuss how AI is learning to be more persuasive. More importantly, we’ll dig into the question – Do we find it easier to trust machines over humans?
344: Halitosis, Persuasion and Mind-Hijacking Strategies that Work in Sales and Copywriting
Podcast: Play in new window | Download
On this episode, we’ll discuss mind-hijacking strategies that work in sales and copywriting and can be used in any industry. We’ll talk about “halitosis” and how became a medical condition with a “cure”.
It’s a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”.
