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On this episode, we’ll wrap up our discussion of the book Thinking Fast and Slow by discussing “Anchors” and the “Science of Availability”.
129: How to Market Your Business on a Shoestring Budget With Bite-Sized Books
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On this episode we welcome David Seid, co-founder of MiniBük, a company that publishes bite-sized books allowing you to tailor your message to any audience.
The Magic of a Mini Book (MiniBük)
With a MiniBük, it’s possible to attain instant credibility. Let’s say you have an idea, a presentation, or an area of special expertise. Whatever your message, product, or service, a MiniBük puts forth just the right space to gain attention and get noticed.
I’ve published a few MiniBük’s over the years. One was a 32-page mini-booklet for my industry 5 years ago on the topic of Marketing for Composite Manufacturers. This book took me no time to put together. It was between 6-7 word doc pages after adding some illustrations and graphs. It is still a glorified business card for my consulting business.
As David joins us on the show, he’ll share some stories of how these pocket-sized books have been game-changing for so many speakers, coaches, and consultants. If you have a business blog, you need to pay attention to this episode, because you already have the content on hand to publish one of these Minibuks. If you have a podcast, it’s simple. Transcribe your episodes and have them formatted into a booklet.
You can learn more about MiniBük’s publishing platform by visiting their website at MiniBuk.com.
128: These 21 Bullet Secrets Will Ignite the Persuasive Power of Your Sales Copy
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On this episode, we’ll spend some time discussing the world’s most powerful BULLET secrets that will change your copywriting
and marketing, almost overnight.
The ability to write great bullets is one of the most powerful skills you’ll EVER acquire as a copywriter. And being able to recognize both good and bad ones is essential to being a great direct response entrepreneur.
We’ll be working our way through this reference list of 21 Bullet Secrets That IGNITE The Selling Power of Your Copy. You can download a freee copy at http://conversiontriggers.com/uploads/248/original/Clayton_Makepeace_-_Bullets_Lesson.pdf.
Featured Beers
On this episode, I’m having a Breakfast Hero Donut Stout from Trim Tab Brewing. This 8.5% ABV beer is brimming with notes of syrupy covered pancakes, melty bakers chocolate, subtle vanilla cream, and roasty hazelnut coffee. It smells sweeter than it tastes though, but I love how the coffee balances out the chocolate & vanilla cream. it’s a is a winner. I gave it 4.8 pints. 🍺🍺🍺🍺
Sean is having an Atholl Brose Scotch Ale from Strange Land Brewery. This beer is crafted with Central Texas Wildflower honey, flaked oats, and oak infused with a blend of single malt Scotch whiskies. It’s an interesting craft beer with a smooth taste, but not as much a great Scotch ale. Sean gives it 3.8 pints out of 5. 🍺🍺🍺
126: How to Become a More Persuasive Writer Using Cognitive Ease
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On this episode, we’ll be discussing how cognitive ease is used in marketing and how you can use it to become a more persuasive writer. We’ll continue sharing some insights from the book Thinking Fast and Slow.
Cognitive Ease is based on the notion that our brains want to make easy decisions. If a decision is easy for us to make, we are happy to go along with our gut instinct.
The author, psychologist Daniel Kahneman explains that the human brain thinks in two different systems. A System 1, and a System 2.
System 1 has to do with everyday thinking that takes place automatically and is characterized by quick decisions, emotionality, and the unconscious mind. System 2 tends to require more effort for the brain and is characterized by logic, calculation, and the conscious mind.
We’ll be discussing how marketers can become more persuasive using strategic methods of cognitive ease to target System 1.
Featured Beers
On this episode, I’m having a Mas Agave from Founders. It pains me to say this is the worst stout I’ve ever tasted from Founders. It’s a 10% ABV imperial gose brewed with agave, lime, and sea salt and then aged it in tequila barrels. This one is way too tart for my liking. The lime is strong and reminds of the taste in my mouth after a shot of 1800. I gave it a 1-pint rating. 🍺
Sean is having Sisyphus Barleywine Ale from Real Ale Brewing Company. It’s a 10% ABV ale with citrus notes and a healthy portion of hops that are balanced by the rich toffee undertones of malt. Despite the high hops rating (75 IBU) Sean really like this one. He gave it 4.5 pints! 🍺🍺🍺🍺
Episode 125: Persuasion and the Marvels of Priming
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On this episode, we’ll be discussing the book Thinking Fast and Slow by Daniel Kahneman. We’ll be focusing on one chapter that deals with priming (The Association Machine) and the relevance to today’s cultural and political events.
Featured Beverage
On this episode, I’m having a Death by King Cake from Oskar Blues Brewing. It’s a 6.5 percent ABV porter brewed with cacao nibs, cinnamon, nutmeg, orange peel, pecans, and vanilla. The vanilla smells nice with the cinnamon orange peel, but not getting much cocoa nibs or pecans. Taste is a little too sweet at the beginning. You can definitely taste the caramel & vanilla. I give it 2.5/5 pints.
Sean is having a Texas Bourbon Barrel Stout from Ranger Creek Brewing. It pours dark brown with little head. Has a sweet aroma of bourbon. Has a light sweet taste. Sean gives it 4.5/5 pints.
Enjoy the show and cheers!
Episode 124: Interview with Rich Schefren – Founder of Strategic Profits
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On this episode, Rich Schefren joins us for an afternoon pint from his home in The Hamptons. Rich is the founder of Strategic Profits and known as the “guru to the gurus”. He’s personally added over 15 Billion dollars of additional revenue to his clients over the course of many years.
He’s been featured on media outlets like The Wall Street Journal, Newsweek, ABC, NBC, FOX, MSNBC, The Discovery Channel, The Daily News, The New York Post… and many others.
You can get access to all of Rich’s reports including his most famous The Internet Business Manifesto and The Entrepreneurial Emergency by visiting https://strategicprofits.com/reports/.
During the episode, we also mention a new monthly membership program at Strategic Profits called Steal Our Winners. It gives members access to the World’s Most Successful Direct-Response Marketers to share their top business secrets EVERY month. All for just $49 a year! You can learn more by visiting https://strategicprofits.com/rich.
