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On this episode, we’ll be discussing a number of topics including some effective three-word messages and using the power of perceptual contrasts.
142: The Key to Persuasion: Understanding Your Customer’s Brain Sequence
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This week, we welcome Sean D’Sousa, founder of Psychotactics on the show to discuss how the brain works when it comes to making buying decisions.
Sean has an extensive background in persuasion from his experience in copywriting, writing TV commercials, marketing, and finally his work in graphic designs and cartoons. One of his greatest skill-sets is finding ways to communicate in the simplest, most effective manner.
Sean has a ton of great articles and content over at Psychotactics.com. He offers one of the best weekly newsletters in my opinion – the Psychotactics Newsletter. You can subscribe to it and get his free report on Why Headlines Fail—And How to Create Headlines That Work at https://www.psychotactics.com/subscribe.
138: We Talk About Persuasion and Pattern Interruption
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On this episode, we’ll be discussing a book I’ve been reading lately called Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon, Ph.D.
It’s worth your time to read it, especially if you create online content regularly.
136: Let’s Discuss 6 Top Tier Copy Secrets and A Few Hypnotic Words of Persuasion
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On this episode, we’ll be discussing some killer secrets that will turbocharge your sales copy. Also, we’ll be sharing some hypnotic phrases you can use in conversation to get more of what you want.
134: Interview with “America’s Top Copywriter” Bob Bly
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This week, we welcome Bob Bly on the show to discuss his most recent book The Big Book of Words that Sell. Bob has four decades of experience as a copywriter and McGraw-Hill calls him “America’s top copywriter”.
He’s written copy for big-name clients such as Kiplinger, Boardroom, Phillips, Agora, Nightingale-Conant, IBM, AT&T, and more.
If you’d like to glean more of Bob’s wisdom & experience from decades of writing copy, you can access his Direct Response Letter – and 4 FREE Bonus Reports with over 200 pages of marketing advice that can double or triple your response rates, by visiting https://www.bly.com/reports/.
This Week’s Featured Beer
On this episode, Bob is enjoying a Leinenkugel’s® Grapefruit Shandy. This is a Leinenkugel’s traditional weiss beer but combined with a natural white grapefruit flavor to add some extra fresh citrus refreshment. Bob gives it 3.5 pints.
I’m having a Death by Affogato from Oscar Blues Brewing. This one combines espresso, creamy vanilla gelato, and chocolate shavings to mimic the classic Italian dessert, affogato. This is my favorite from Oscar Blues so far and I give it 4.9 pints, our highest score yet. 🍺🍺🍺🍺🍺
Sean is having a Petrus Aged Red Ale. This 8.5% ABV red ale has a scarlet-brown color with a taste that starts out sweet but finishes with a sour aftertaste. Sean gives it a solid 4 pints. 🍺🍺🍺🍺
133: How to Automate Your Email Selling – Interview with Ryan O’Donnell
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This week Ryan O’Donnell join us on the show to discuss how to automate your email selling. Ryan is the Co-Founder & CEO of two tech platforms used by thousands of companies for generating a consistent sales pipeline. SellHack is a Chrome browser extension to build targeted prospect lists and Replyify automatically sends out your cold emails so you’ll never forget to follow-up again.
He is a growth marketer obsessed with helping sales professionals and business owners sell like a robot while still sounding like a human.
Ryan built SellHack because he wanted to be more efficient when prospecting, generating leads, and growing his own business.
After a quick stint on Wall St. where he cut his teeth making 500 calls a day as a broker, Ryan saw the opportunity in technology and has been building Internet businesses for the last 10 years.
On this episode, we’ll be discussing how he’s built his business and also how these two technologies can help automate your email selling.
In addition, our listeners can get free access to Ryan’s “7 Day Cold Email Mastery Course” by visiting https://get.replyify.com/7daycourse/.
You can learn more about Sellhack by visiting https://sellhack.com/; and Replyify by visiting https://replyify.com.
