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This is part 2 of our interview with Jim Speakman discussing Covert Persuasion: Psychological Tactics and Tricks to Win the Game.
148: Discussing Covert Persuasion with Jim Speakman, Part 1
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This week, Jim Speakman joins us on the show to discuss a book he co-authored with Kevin Hogan years ago called Covert Persuasion: Psychological Tactics and Tricks to Win the Game.
This book ranks right up there in the top 5 books on persuasion in company with Robert Cialdini’s books and also Scott Adam’s book (Win Bigly).
Jim is also the VP of Marketing a Patriot Software and has appeared in the film Bleeding Blue discussing how the media persuades.
Enjoy and cheers!
147: Interview with Doberman Dan- Part 2
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This is part 2 of our interview with Doberman Dan where we discuss copywriting, and his book Just Sell the Damn Thing: The Proven, Contrarian Formula to GROW Your Business FASTER Than Ever.
146: Interview with Legendary Copywriter Doberman Dan- Part 1
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This week, Doberman Dan joins us on the show for a two-part interview. We lost track of time on this one and it went for 90 minutes!
So we just broke it in half. Enjoy the first part.
Dan is a serial entrepreneur, an ‘A list’ copywriter, and a three-time international bestselling author.
He’s written hundreds of successful ads, sales letters, direct mail packages, websites, e-mail marketing campaigns, feature articles, and newsletters.
His ads and articles have appeared in…
- Entrepreneur…
- Investors Business Daily…
- Penthouse…
- MuscleMag International…
- Flex…
- Muscle & Fitness…
- Men’s Edge…
- IronMan…
- Muscular Development…
- Exercise For Men Only…
- Natural Bodybuilding & Fitness…
- The National Enquirer…
- Weekly World News…
- And thousands of mainstream newspapers.
His book Just Sell the Damn Thing is one of the best reads for any entrepreneur seeking to accelerate their company’s growth and do it in a way that makes a lot of money FAST.
143: Why Engagement Is The New Cocaine – Interview with Ed Latimore
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This week, Ed Latimore joins us on the show to discuss how to build a huge audience that will be loyal, engaged, and addicted to your content on Twitter. Ed is a best-selling author, former professional heavyweight boxer and a competitive chess player.
Ed has an amazing story of someone who’s overcome a lot. He was born and raised in the public housing projects of Pittsburgh, PA, and survived by spending most of his free time reading and playing video games.
In 2013, he enlisted in the military so I could start building employable skills and get money for college. By 2018, he’d graduated from Duquesne University with a degree in Physics and also learned how to make a 6-figure income on the internet.
He wrote and self-published his first book, Not Caring What Other People Think Is A Superpower: Insights From a Heavyweight Boxer.
On this episode, we’ll be talking about his most recent book called Engagement Is The New Cocaine. We’ll be discussing how to build a huge audience that will be loyal, engaged, and addicted to your Twitter account.
142: The Key to Persuasion: Understanding Your Customer’s Brain Sequence
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This week, we welcome Sean D’Sousa, founder of Psychotactics on the show to discuss how the brain works when it comes to making buying decisions.
Sean has an extensive background in persuasion from his experience in copywriting, writing TV commercials, marketing, and finally his work in graphic designs and cartoons. One of his greatest skill-sets is finding ways to communicate in the simplest, most effective manner.
Sean has a ton of great articles and content over at Psychotactics.com. He offers one of the best weekly newsletters in my opinion – the Psychotactics Newsletter. You can subscribe to it and get his free report on Why Headlines Fail—And How to Create Headlines That Work at https://www.psychotactics.com/subscribe.
