Podcast: Play in new window | Download
On this episode, Mary Kathryn Johnson joins us once again on the show to talk about a new digital tool that is helping her clients boost their conversions by as much as 70% from a cold dm on Linkedin or FB.
378: Thanksgiving Flight of Persuasion
Podcast: Play in new window | Download
On this Pre-Thanksgiving episode we cover a flight of marketing topics.
377: How To Write Killer Persuasive Sales Copy With AI
Podcast: Play in new window | Download
On this episode, David Garfinkle, Jason Parker, and Scott Zetland join us over a beverage to talk about using AI to write better, more persuasive sales copy.
You can get their “5 Prompts for Making Your AI Copy Sound More Conversational” at https://docs.google.com/document/d/1nHxg8Kygtcjz-bhgrYG5zargy7oWVrEw6tfZMqoUvFw/edit?tab=t.0
376: B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing
Podcast: Play in new window | Download
On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he’s seen how the creator economy can transform B2B marketing, and he’s captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.
375: The Psychology Playbook to Building a Loyal Tribe of Customers
Podcast: Play in new window | Download
On this episode, Mike & Rick Tielemans join the show. They are recently identical twins who’ve been in the direct response marketing game for 16 years. After shutting down their agency, they pivoted from trying to become “better marketers” to figuring out how to make their clients’ businesses “more marketable”. They spent years bouncing around cheap Mexican hostels while studying cults, cult brands, social movements, and human psychology to understand why people buy.
That’s how they created The Tribe Method for building 6 – 7 figure communities that people actually want to buy from and belong to so you can get paid daily to hang out with your kind of people.
You can get their book 27 TRIBAL PSYCHOLOGY SECRETS for only $8 at https://www.tribemethod.com/secrets62….
374: Persuasion and Horror – Interview with Horror Fiction Author Mark Leslie
Podcast: Play in new window | Download
On this episode, we interview Horror Fiction writer Mark Leslie. In 2004 Mark released his first collection of chilling fiction and bound them in a volume called One Hand Screaming. Twenty years later, he’s released a special anniversary edition that is more than twice the size of the first and includes all the original tales plus new ones.
Mark would be the first person to admit he’s still afraid of the monster under his bed. That might be why most of his books explore the darker side.
In addition to penning a series of true ghostly tales (that include SPOOKY SUDBURY, HAUNTED HOSPITALS and CREEPY CAPITAL), he has written a few horror titles (I, DEATH, ONE HAND SCREAMING, and NOCTURNAL SCREAMS), is the editor of the horror anthologies CAMPUS CHILLS, FEEL THE FEAR, and SUPERNATURAL, and is the author of the humorous urban fantasy action/adventure ‘Canadian Werewolf” series.
