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On this short mini-episode, Sean will be discussing how copywriters and marketers alike often leave tons of money on the table by not understanding all four buyer modalities.
One of Sean’s mentors in the world of copywriting is Jon Benson. Jon was the creator of the video sales letter (the white powerpoint video with black text). One of the reasons these videos were so successful, was it forces your prospect to go through your presentation in the way it was intended, addressing the four key buying modalities. We’ll be discussing each of these on this short segment.
