Podcast: Play in new window | Download
This week David Priemer joins us on the podcast to discuss his brand new book coming out on Tuesday (April 7th), Sell the Way You Buy.
While working as a VP at Salesforce, David had an epiphany: the very sales tactics his team was using were not working on him. While the company—and his entire profession—was acting with more than enough gusto, they lacked emotional awareness and empathy. They were not selling the way they buy.
As buyers, we’re not often aware of the pathways that lead us to make purchasing decisions. In his new book, David reveals scientifically supported methods of understanding your customers, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make most people dislike salespeople.
David is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur, and Inc. magazines. From his early days tinkering with test tubes and differential equations as an award-winning research scientist to leading top-performing sales teams at high-growth technology startups, David’s lifelong passion for learning and execution is the foundation of his Cerebral Selling practice.
You can learn more about David and get a copy of his brand new book by visiting https://cerebralselling.com/.
