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On this episode, we take a look at a classic ad by Joe Karbo that made a fortune back in the 70’s & 80″s, and ask the question “Would this work today?”
171: How to Attract Bigger Clients with Powerful “StorySelling”
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This week, Charlie Hernandez CEO of CoderSales joins us to share his story of closing the US Army from a cold call using the persuasive art of storytelling.
170: Discussing the 6 Principles of Influence With Legendary Marketer David Dutton
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This week David Dutton joins us on the show to discuss the 6 principles of Influence straight out of Cialdini’s book Influence: The Psychology of Persuasion. David has been an entrepreneur all is life and legend when it comes to marketing.
He’s the co-founder of a company called Replace Your Mortgage and helped grow it into a 7-figure business in just 2 years!
169: Famous Ad Campaigns That Changed Human Behavior
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On this episode, we’ll be discussing some famous ad campaigns that changed the way we buy. These ads were successful in not only changing our purchasing decisions but also the frequency at which we purchased their products as well.
Happy New Year!
168: Guerilla Marketing & Persuasion
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On this episode, we discuss some Guerilla Marketing lessons from our recent interview with Pete Slosberg.
167: We Talk Guerilla Marketing with Pete Slosberg of Pete’s Wicked Ale
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This week Pete Slosberg joins us on the show to share his story and talk guerrilla marketing. Pete launched Pete’s Brewing Company back in 1986; this included the creation of Pete’s Wicked Ale. The company grew over 100 percent annually for 10 years!
In 1998 he wrote a best-selling book, Beer for Pete’s Sake: the Wicked Adventures of a Brewing Maverick. He volunteers for SCORE, a program of the US Small Business Administration. There he serves as a mentor for startups and has created a class on Guerrilla Marketing.
