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On this episode, Sean will be sharing some of his notes from Funnel Hacking Live 2022.
278: How to Double Your Sales Pipeline in 40 Days – Interview with Kevin Donlin
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This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. He’s been marketing online since 1994, when I sold one of the first ebook, “How to Find a Job on the Internet”.
Kevin was also featured in Dan Kennedy’s book, No BS Branding, with 2 of his sales letters and success stories. You can learn more about Kevin by visiting him at clientcloningsystems.com.
277: Outrageous Advertising Ideas to Get Attention
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On this episode, we’ll be discussing one of our Favorite books, Outrageous Advertising That’s Outrageously Successful by Bill Glazer. This book is a must-have if you’re an entrepreneur.
Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for your own business.
276: How to Increase Perceived Value Through Higher Pricing; and Marketing to Grumpy Old Men
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On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics.
We’ll also discuss a social experiment that proves raising the price of your product or service increases its perceived value.
275: Mind Hijacking, Trigger Words and the Art of “Grudge Branding”
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On this episode, we’ll be covering a flight of topics. Sean will share some takeaway’s from Jeremy’s Razors – a company that is positioning itself as the new anti-woke razor company. Sean has termed this “grudge branding” and we think it will be a continued trend in advertising.
We also share 17 trigger words that you need to have in your email & copywriting toolbag.
274: Lessons on Positioning and Persuasion
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On this episode, we’ll be covering some tips on positioning and persuasion; plus we’ll share a cool tool that can help any podcaster cut their editing/ publishing time in half.
