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On this episode, we’ll wrap up our discussion of the book Thinking Fast and Slow by discussing “Anchors” and the “Science of Availability”.
Episode 125: Persuasion and the Marvels of Priming
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On this episode, we’ll be discussing the book Thinking Fast and Slow by Daniel Kahneman. We’ll be focusing on one chapter that deals with priming (The Association Machine) and the relevance to today’s cultural and political events.
Featured Beverage
On this episode, I’m having a Death by King Cake from Oskar Blues Brewing. It’s a 6.5 percent ABV porter brewed with cacao nibs, cinnamon, nutmeg, orange peel, pecans, and vanilla. The vanilla smells nice with the cinnamon orange peel, but not getting much cocoa nibs or pecans. Taste is a little too sweet at the beginning. You can definitely taste the caramel & vanilla. I give it 2.5/5 pints.
Sean is having a Texas Bourbon Barrel Stout from Ranger Creek Brewing. It pours dark brown with little head. Has a sweet aroma of bourbon. Has a light sweet taste. Sean gives it 4.5/5 pints.
Enjoy the show and cheers!
Episode 122: How to Develop Your Voice When Writing Persuasive Copy
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This week we welcome direct response copywriter Abbey Woodcock on the show to discuss how to develop your voice when writing copy. We’ll be discussing Abbey’s book What They Hear When Your Write.
Abbey has been writing copy since 7th grade when she wrote a 30-page sales letter asking her crush to the dance. Unfortunately, her response rate was not good.
Since then, her conversions have gotten better… writing sales pages and emails you’ve probably read from some of the biggest names online like Ramit Sethi, Ryan Levesque, and Jeff Walker.
She now teaches copywriters and other freelancers how to persuade without sounding like a 1940’s car salesman. In addition to her book, she has a program she offers called the Codex Persona, which includes a free digital version of her book, including the worksheets and free writing tools.
You can get access to it at https://www.codexpersona.com.
When we’re not in a pandemic, Abbey also runs a coworking space in Upstate NY called the Freelance Co-op.
Featured Beer
On this episode, I’m enjoying a Founders CBS, an imperialized version of their Kentucky Breakfast Stout, that offers rich maple syrup, roasted coffee, and velvety chocolate at 11.7% ABV. This one started out with a smooth sweet taste with the chocolate & maple really standing out. I thought it might become too sweet over time, but surprisingly as it airs out, it gets even better!
Sean is having a Sippin’ Pretty, a fruited sour ale. It’s loaded with their unique blend of açai, guava, and elderberry, with a delicate addition of Himalayan pink sea salt. Not one of Sean’s favorites.
Episode 119: Convincing Others When Facts Don’t Matter
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This week, we welcome Lee Hartley Carter on the show to talk about her recent book Persuasion: Convincing Others When Facts Don’t Seem to Matter. In our post-fact, deeply divided world true persuasion is rare.
So the question is … how do you change someone’s mind when everyone is entrenched in their own points of view?
Lee has spent nearly twenty years advising and helping the world’s most well know companies do just that. She is President of Maslansky+Partners, a language strategy firm where she works for Fortune 500 companies and non-profits in the U.S. and abroad. To do this, Lee has conducted, overseen, and analyzed countless instant response sessions, traditional focus groups, brainstorming and strategy sessions, and surveys in more than 15 countries. She has worked with clients in a wide range of industries including financial services, energy, automotive, sustainability, hospitality services, food and beverage, technology, and consumer products. And, she has worked extensively in public affairs, public policy, and issue advocacy.
As a television news personality and researcher, Lee doesn’t rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters’ emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the “why” behind it matters more.
It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.
Featured Beers
On this episode, Sean is having a Ridiculous AF Imperial Stout from Saloon Door Brewing. It’s an 11.0% ABV version of their Tasty AF chocolate peanut butter milk stout. Super delicious according to Sean.
I’m having a Mama’s Little Yella Pils from Oskar Blues Brewery. It’s a handcrafted version of the great Pilsner beers of Bavaria and Bohemia. Unfortunately for me, it’s a little hoppier than I expected. Cool name for a pilsner, but not a huge fan of the brew.
Episode 117: How to Persuade “Sharks” to Invest in Your Business – Interview with Pierce Marrs
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On this episode, we are pleased to welcome Pierce Marrs on the show. Pierce is the host of the popular Shark Tank Fan Podcast and has just released a new book Could You Survive Shark Tank?: The Sharks’ Top 7 Questions Every Entrepreneur Must Answer.
Over the course of his career, Pierce has owned several successful small businesses and has served hard-working entrepreneurs and sales professionals as a sales, business and life coach.
For years, he’s published the widely read blog, The Sales Moment, and speaks on topics such as sharing enthusiasm, DiSC profiling, sales, and communication. He’s also asked to record voiceovers for video narration, podcast introductions, and television shows. When you hear his voice, you’ll know why. You can find more about Pierce at https://piercemarrs.com.
On today’s show we’ll be discussing the 7 questions every business owner must answer is he were to survive the panel of sharks.. even that guy known as “Mr. Wonderful”.
Episode 115: How to Master the Art of Charisma – Discussion of the book Executive Power
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On this episode, we’ll be discussing chapter 18 from the book Executive Power. The title is “Master the Art of Charisma with the Complete Psychological Formula for Instant Likeability”.
We’ll be discussing the power of “mirroring”, and how this subtle art is hard for others to detect when used the right way.
Featured Beer
On this episode, I’m having an Emergency Drinking Beer from Wild Heaven Beer. This pale gold pilsner’s rustic and raw character glimmers underneath a thick pillow of foam. There’s not a ton of depth, but there doesn’t need to be. It’s just a great beer to have with a slice of pizza on a warm summer day.
Sean is having a returning beer – a Chocolate Stout from Karbach Brewing Co.
