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This is part 2 of our interview with Jim Speakman discussing Covert Persuasion: Psychological Tactics and Tricks to Win the Game.
148: Discussing Covert Persuasion with Jim Speakman, Part 1
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This week, Jim Speakman joins us on the show to discuss a book he co-authored with Kevin Hogan years ago called Covert Persuasion: Psychological Tactics and Tricks to Win the Game.
This book ranks right up there in the top 5 books on persuasion in company with Robert Cialdini’s books and also Scott Adam’s book (Win Bigly).
Jim is also the VP of Marketing a Patriot Software and has appeared in the film Bleeding Blue discussing how the media persuades.
Enjoy and cheers!
147: Interview with Doberman Dan- Part 2
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This is part 2 of our interview with Doberman Dan where we discuss copywriting, and his book Just Sell the Damn Thing: The Proven, Contrarian Formula to GROW Your Business FASTER Than Ever.
146: Interview with Legendary Copywriter Doberman Dan- Part 1
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This week, Doberman Dan joins us on the show for a two-part interview. We lost track of time on this one and it went for 90 minutes!
So we just broke it in half. Enjoy the first part.
Dan is a serial entrepreneur, an ‘A list’ copywriter, and a three-time international bestselling author.
He’s written hundreds of successful ads, sales letters, direct mail packages, websites, e-mail marketing campaigns, feature articles, and newsletters.
His ads and articles have appeared in…
- Entrepreneur…
- Investors Business Daily…
- Penthouse…
- MuscleMag International…
- Flex…
- Muscle & Fitness…
- Men’s Edge…
- IronMan…
- Muscular Development…
- Exercise For Men Only…
- Natural Bodybuilding & Fitness…
- The National Enquirer…
- Weekly World News…
- And thousands of mainstream newspapers.
His book Just Sell the Damn Thing is one of the best reads for any entrepreneur seeking to accelerate their company’s growth and do it in a way that makes a lot of money FAST.
137: How to Persuade the Area of the Brain Responsible for 95% of All Buying Decisions – Interview with Felix Cao
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This week, welcome neuromarketing expert Felix Cao on the show to discuss a fascinating topic – how most buying decisions are made in the brain.
Felix is the founder of Happy Buying Brain and has been featured in top media outlets, such as The Huffington Post and Adweek. He has over 15 years of experience in marketing and business, most of which have been in the tech space.
With a background in biological science, psychology, and marketing, he teaches actionable and business transforming strategies that speak to the primal part of the your customers brains; this ensures they buy from you instead of from your competitors!
We recommend you checking out Felix’s latest blog on why entrepreneurs should create marketing messages that associates your brand with “Tend and Befriend” type of emotions.
You can read it at https://www.happybuyingbrain.com/uncategorized/neuromarketing-blog-oxytocin-the-love-or-hate-neurotrasmitter/.
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136: Let’s Discuss 6 Top Tier Copy Secrets and A Few Hypnotic Words of Persuasion
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On this episode, we’ll be discussing some killer secrets that will turbocharge your sales copy. Also, we’ll be sharing some hypnotic phrases you can use in conversation to get more of what you want.
