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On this episode, we’ll be covering a number of topics including Storytelling, “Sex” and How to Simplify Your Message.
197: Persuasion & Negotiation Secrets From An Ex-International Arms Dealer
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This week, Dave Chesson joins us on the show to share some sales and negotiation lessons from his days as an international arms dealer. He’s a military veteran, husband, father of three kids, and co-founder of gununiversity.com.
He’s also an avid book marketer and founder of Kindlepreneur. We’ll get into the topic of book publishing and marketing as well. Dave has taken everything he learned over the years working with publishing companies, NYT bestsellers, and packaged it all in Kindlepreneur.
His goal is to give authors everything they need to know to take action, and see results.
You can learn more by visiting https://kindlepreneur.com.
196: 68 Mental Toughness and Emotional Intelligence Secrets To Make Anyone Instantly Like You
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This week, Eric Rittmeyer joins us on the show to talk about his book The Emotional Marine: 68 Mental Toughness and Emotional Intelligence Secrets To Make Anyone Instantly Like You.
Eric is a former US Marine and an expert in the fields of mental toughness and emotional intelligence. He’s been a professional speaker for the past decade and is a regular guest on television outlets including Fox, NBC, and ABC.
You can learn more about Eric by visiting him at https://mentaltoughnessspeaker.com.
195: The Simplest Way to Nail Your Next Product Launch Using the “Story Funnel” Concept
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On this episode, we welcome Jarie Bolander on the show. Jarie is an engineer by training and an entrepreneur by nature. He has over 20 years of experience bringing innovative products to market. Some of them include Bluetooth, USB, RFID, Semiconductor DNA sequencing, and SaaS for Healthcare.
This week we’ll be discussing the Story Funnel Concept. As Jarie says, many brands struggle to figure out how to tell their story. Part of the struggle is making yourself heard in a world that is noisy with information and distractions.
The importance of a clear, concise, and compelling story throughout a person’s journey from prospect to customer, and finally to advocate is at the core of the Story Funnel. We’ll be discussing how to build your Story Funnel on this episode.
Jarie is also the host of a podcast called The Entrepreneur Ethos. You can check it out at https://theentrepreneurethos.com.
194: Persuasion and Marketing to the Affluent: 5 Steps to Attracting Wealthy Clients for Life
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On this episode, we’ll discuss the mindset and buying patterns of the wealthy, and how to attract these affluent customers & clients for life. During our discussion, we’ll be referencing this article by Steve Olenski on Marketing To The Ultra Affluent: 5 Essential Tips.
193: Bernard Madoff and the Psychology of Persuasion
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On this episode, we’ll be discussing how Bernard Madoff Used the Psychology of Persuasion To Swindle Billions. We’ll be referencing this blog post by Dave Manuel in our discussion.
