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On this episode, we continue our discussion with world-renowned direct response copywriter David Deutsch.
203: How to Get Customers and Prospects to Devour Your Sales Copy – Interview with David Deutsch Part 1
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This week, legendary copywriter David Deutsch joins us on the show to share some secrets on getting your prospects and customers to devour your sales copy.
David is a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. In addition to creating winning promotions from scratch, he often works with clients and writers behind the scenes to turn under-performing promotions into winners.
David started at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express.
He then switched to direct response, where he has generated a billion dollars in sales for leading direct response marketers, entrepreneurs and publishers, including Agora, and Boardroom Inc. (now Bottom Line Publications), for whom he has had as many as six winning “controls” at once.
David supervises, coaches, and trains writers and copy teams both in the U.S. and around the world (including Germany, China, Singapore, England, Columbia, and Romania).
You can learn more about him by visiting http://www.DavidLDeutsch.com.
202: Can AI MakeYour Marketing Copy Better? (We’ll Find Out) Part 2
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We continue our interview with Iman Bashir and put Sean to the test vs Craftly.AI.
201: Can AI MakeYour Marketing Copy Better? (We’ll Find Out) Part 1
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This week, Iman Bashir of Craftly.AI joins us to talk SEO, copywriting, and Artificial Intelligence. We’ll also be putting Sean to a writing test vs the AI software.
200: Cialdini & CDC Persuasion, Controversial Marketing, Gaslighting, and UFOs
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On this episode, we celebrate our 200th episode and discuss a range of topics, some from past episodes. We’ll talk about Robert Cialdini, the “godfather of influence” and the CDC; we’ll discuss gaslighting, and how the media uses it to influence our opinions on either side.
We also discuss some examples of controversial marketing and why it often works in growing your sales.
199: A Simple Guide to Becoming a Better Marketer – 20 Go-To Principles to Help Anyone Grow Their Business
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This week we welcome Nico De Bruyn, author of We’re All Marketers: 20 Go-To Principles To Help You Market Like a Marketer. In today’s consumerist, always-digital, interconnected environment, it’s almost become a necessity to be a marketer. Every day we craft messages. Messages that we hope are persuasive and authentic.
We’ll be discussing the 20 principles Nico has put together in this book to help you become better at marketing.
