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On this episode, we’ll be discussing Pinterest Predictions for 2022 and some direct mail marketing lessons for pattern interruption.
240: The 7 Deadly Sins of Story-Based Marketing – What NOT to do When Using Story to Sell Your Stuff – Part 2
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This is part 2 of our interview with Greg Johnson discussing the “7 Deadly Sins of Story-Based Marketing”.
Don’t forget to check out all of his killer email marketing insights each & every Tuesday morning. Our listeners can sign up by visiting https://gives.biz/beer.
239: The 7 Deadly Sins of Story-Based Marketing – What NOT to do When Using Story to Sell Your Stuff – Part 1
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This week, Greg Johnson join us on the show to discuss the 7 Deadly Sins of Story-Based Marketing.
In addition to running his own eCommerce businesses for years, Greg helps other brand owners grow and scale theirs.
Email marketing is his superpower, and Greg shares all of his tricks, experiments, and insights with his list every Tuesday morning. Our listeners can sign up by visiting https://gives.biz/beer.
238: Persuasion, Behavioral Science and the Art of Selling
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This week we welcome Ryan Voeltz on the show to discuss his book Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science. Ryan has had just about every type of sales job there is.
In college, he sold menswear at Nordstrom. In his first job out of college, he sold copy machines. He has sold litigation support services, newswire distribution, and web services, financial products and services, and driving range golf tees.
20 years of experience holding a wide variety of types of sales jobs gives him deep insight into what it takes to succeed as a salesperson, as well as the many difficulties and challenges that come with a sales career.
He combines his firsthand experience with insights from behavioral science to present novel approaches to sales that complement and enhance existing go-to-market strategies.
In his book Ghosts in the Machine, he argues that the impact of human irrationality on decision-making is the most underappreciated aspect of the sales cycle. We’ll dig into this more on today’s episode.
You can learn more about Ryan by visiting his website at www.ryanvoeltz.com.
237: How to Win More Business at Higher Prices
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On this episode, we welcome pricing expert Mark Stiving to discuss pricing, perceived value, and how to win more business at higher prices.
Mark Stiving is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years of experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results.
You can learn more about Mark, and check out his podcast at impactpricing.com.
236: Words and Phrases That Every Salesperson & Marketer Should Know
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On this episode, we’ll be covering another random flight of persuasion topics. We’ll discuss words and phrases to use in your sales letters and ad copy. We’ll also talk about packaging and how to increase perceived value.
