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On this episode, we’ll be discussing some killer secrets that will turbocharge your sales copy. Also, we’ll be sharing some hypnotic phrases you can use in conversation to get more of what you want.
132: 5 Steps to Creating Facebook Ads That Convert
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On this episode, Ben Blackmon on One Focus Marketing joins us to discuss the secret behind creating Facebook Ads that convert. Creating campaigns that drive quality leads to your business is what Ben does for his clients and he’ll be sharing some great advice that will save you money, time, and plenty of frustration.
He also hosts his own podcast called Facebook Ads with a Twang, a show full of gold nuggets for anyone wanting to improve their FB advertising game.
Featured Beer this Week
On this episode, I’m having a Kentucky Bourbon Barrel Strawberry Ale from Lexington Brewing Company. I’ve enjoyed most of the Kentucky Bourbon Barrel series, but this one is a little too tart for my taste. I gave it 1.8 pints. 🍺
Sean is having a Heckin Chonker Imperial Stout, a 10.5% ABV blended bourbon barrel-aged pastry stout with vanilla. Pours thick and black. Nose is chocolate, vanilla, and light bourbon. Taste is bourbon, chocolate, and vanilla, but not too sweet for a pastry stout.
Sean gave it 4.3 pints. 🍺🍺🍺🍺
126: How to Become a More Persuasive Writer Using Cognitive Ease
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On this episode, we’ll be discussing how cognitive ease is used in marketing and how you can use it to become a more persuasive writer. We’ll continue sharing some insights from the book Thinking Fast and Slow.
Cognitive Ease is based on the notion that our brains want to make easy decisions. If a decision is easy for us to make, we are happy to go along with our gut instinct.
The author, psychologist Daniel Kahneman explains that the human brain thinks in two different systems. A System 1, and a System 2.
System 1 has to do with everyday thinking that takes place automatically and is characterized by quick decisions, emotionality, and the unconscious mind. System 2 tends to require more effort for the brain and is characterized by logic, calculation, and the conscious mind.
We’ll be discussing how marketers can become more persuasive using strategic methods of cognitive ease to target System 1.
Featured Beers
On this episode, I’m having a Mas Agave from Founders. It pains me to say this is the worst stout I’ve ever tasted from Founders. It’s a 10% ABV imperial gose brewed with agave, lime, and sea salt and then aged it in tequila barrels. This one is way too tart for my liking. The lime is strong and reminds of the taste in my mouth after a shot of 1800. I gave it a 1-pint rating. 🍺
Sean is having Sisyphus Barleywine Ale from Real Ale Brewing Company. It’s a 10% ABV ale with citrus notes and a healthy portion of hops that are balanced by the rich toffee undertones of malt. Despite the high hops rating (75 IBU) Sean really like this one. He gave it 4.5 pints! 🍺🍺🍺🍺
Episode 125: Persuasion and the Marvels of Priming
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On this episode, we’ll be discussing the book Thinking Fast and Slow by Daniel Kahneman. We’ll be focusing on one chapter that deals with priming (The Association Machine) and the relevance to today’s cultural and political events.
Featured Beverage
On this episode, I’m having a Death by King Cake from Oskar Blues Brewing. It’s a 6.5 percent ABV porter brewed with cacao nibs, cinnamon, nutmeg, orange peel, pecans, and vanilla. The vanilla smells nice with the cinnamon orange peel, but not getting much cocoa nibs or pecans. Taste is a little too sweet at the beginning. You can definitely taste the caramel & vanilla. I give it 2.5/5 pints.
Sean is having a Texas Bourbon Barrel Stout from Ranger Creek Brewing. It pours dark brown with little head. Has a sweet aroma of bourbon. Has a light sweet taste. Sean gives it 4.5/5 pints.
Enjoy the show and cheers!
Episode 121: Revisiting Past Recession Sales Copy Swipe Files
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On this episode, we dig out some old sales copy swipes from our dusty file cabinets. We discuss a few of these, and some lessons that can be learned from our last great recession.
Featured Beer
For this episode, I’m enjoying a Maduro from Cigar City Brewing. This pours really dark for an ale. It’s a Northern English Brown Ale brewed with flaked oats. Full in body and silky on the palate, the chocolate and espresso notes linger for quite a long time! Toasty and somewhat sweet with a hint of hops later on. Great beer overall!
Sean is having a Commissar Russian Imperial Stout from Real Ale Brewing Company. This brew evolved from its common cousins, porter, and stout to endure the long voyage to the Russian royal court. Additions of American hops are used to balance the robust malt character so it’s not too sweet like many imperial stouts. Sean gives it a thumbs up!
Episode 119: Convincing Others When Facts Don’t Matter
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This week, we welcome Lee Hartley Carter on the show to talk about her recent book Persuasion: Convincing Others When Facts Don’t Seem to Matter. In our post-fact, deeply divided world true persuasion is rare.
So the question is … how do you change someone’s mind when everyone is entrenched in their own points of view?
Lee has spent nearly twenty years advising and helping the world’s most well know companies do just that. She is President of Maslansky+Partners, a language strategy firm where she works for Fortune 500 companies and non-profits in the U.S. and abroad. To do this, Lee has conducted, overseen, and analyzed countless instant response sessions, traditional focus groups, brainstorming and strategy sessions, and surveys in more than 15 countries. She has worked with clients in a wide range of industries including financial services, energy, automotive, sustainability, hospitality services, food and beverage, technology, and consumer products. And, she has worked extensively in public affairs, public policy, and issue advocacy.
As a television news personality and researcher, Lee doesn’t rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters’ emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the “why” behind it matters more.
It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.
Featured Beers
On this episode, Sean is having a Ridiculous AF Imperial Stout from Saloon Door Brewing. It’s an 11.0% ABV version of their Tasty AF chocolate peanut butter milk stout. Super delicious according to Sean.
I’m having a Mama’s Little Yella Pils from Oskar Blues Brewery. It’s a handcrafted version of the great Pilsner beers of Bavaria and Bohemia. Unfortunately for me, it’s a little hoppier than I expected. Cool name for a pilsner, but not a huge fan of the brew.
