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On this episode, we’ll wrap up our discussion of the book Thinking Fast and Slow by discussing “Anchors” and the “Science of Availability”.
126: How to Become a More Persuasive Writer Using Cognitive Ease
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On this episode, we’ll be discussing how cognitive ease is used in marketing and how you can use it to become a more persuasive writer. We’ll continue sharing some insights from the book Thinking Fast and Slow.
Cognitive Ease is based on the notion that our brains want to make easy decisions. If a decision is easy for us to make, we are happy to go along with our gut instinct.
The author, psychologist Daniel Kahneman explains that the human brain thinks in two different systems. A System 1, and a System 2.
System 1 has to do with everyday thinking that takes place automatically and is characterized by quick decisions, emotionality, and the unconscious mind. System 2 tends to require more effort for the brain and is characterized by logic, calculation, and the conscious mind.
We’ll be discussing how marketers can become more persuasive using strategic methods of cognitive ease to target System 1.
Featured Beers
On this episode, I’m having a Mas Agave from Founders. It pains me to say this is the worst stout I’ve ever tasted from Founders. It’s a 10% ABV imperial gose brewed with agave, lime, and sea salt and then aged it in tequila barrels. This one is way too tart for my liking. The lime is strong and reminds of the taste in my mouth after a shot of 1800. I gave it a 1-pint rating. 🍺
Sean is having Sisyphus Barleywine Ale from Real Ale Brewing Company. It’s a 10% ABV ale with citrus notes and a healthy portion of hops that are balanced by the rich toffee undertones of malt. Despite the high hops rating (75 IBU) Sean really like this one. He gave it 4.5 pints! 🍺🍺🍺🍺
Episode 124: Interview with Rich Schefren – Founder of Strategic Profits
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On this episode, Rich Schefren joins us for an afternoon pint from his home in The Hamptons. Rich is the founder of Strategic Profits and known as the “guru to the gurus”. He’s personally added over 15 Billion dollars of additional revenue to his clients over the course of many years.
He’s been featured on media outlets like The Wall Street Journal, Newsweek, ABC, NBC, FOX, MSNBC, The Discovery Channel, The Daily News, The New York Post… and many others.
You can get access to all of Rich’s reports including his most famous The Internet Business Manifesto and The Entrepreneurial Emergency by visiting https://strategicprofits.com/reports/.
During the episode, we also mention a new monthly membership program at Strategic Profits called Steal Our Winners. It gives members access to the World’s Most Successful Direct-Response Marketers to share their top business secrets EVERY month. All for just $49 a year! You can learn more by visiting https://strategicprofits.com/rich.
Episode 120: How to Overcome Fear by Getting Comfortable Being Uncomfortable
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This week we welcome Jason Van Camp on the show to discuss his new book Deliberate Discomfort: How U.S. Special Operations Forces Overcome Fear and Dare to Win by Getting Comfortable Being Uncomfortable. Jason is a highly decorated green beret, special ops commander and now bestselling author.
Jason attended and played football at West Point before earning his U.S. Army Ranger and Special Forces tabs. He then served as a Detachment Commander with 10th Special Forces Group, deploying multiple times to war zones in the Middle East and Africa, receiving three Bronze Stars, one with Valor.
In 2013, Jason earned his MBA from Brigham Young University and it was there that he developed a passion for entrepreneurship. He believes in servant leadership, the art of determination, and the power of storytelling. This philosophy has served him well in his life and has made him an experienced speaker and proponent of Mission Six Zero’s Total Warrior model.
Jason is passionate about his experiences and his stories resonate with any audience; students, athletes, businesspersons that want to be “passionate about passion.”
He now lives in Utah with his wife and children and is the Executive Director of https://www.warriorrising.org/ which empowers U.S. military veterans and their immediate family members by providing them opportunities to create sustainable businesses perpetuate the hiring of fellow American veterans, and earn their future.
You can learn more about Jason’s organization at https://missionsixzero.com/.
You can also get a limited-time bundle (like we did) with a special copy of his book and tee-shirt from Nine Line Apparel here – https://www.ninelineapparel.com/collections/bundles/products/deliberate-discomfort.
Episode 117: How to Persuade “Sharks” to Invest in Your Business – Interview with Pierce Marrs
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On this episode, we are pleased to welcome Pierce Marrs on the show. Pierce is the host of the popular Shark Tank Fan Podcast and has just released a new book Could You Survive Shark Tank?: The Sharks’ Top 7 Questions Every Entrepreneur Must Answer.
Over the course of his career, Pierce has owned several successful small businesses and has served hard-working entrepreneurs and sales professionals as a sales, business and life coach.
For years, he’s published the widely read blog, The Sales Moment, and speaks on topics such as sharing enthusiasm, DiSC profiling, sales, and communication. He’s also asked to record voiceovers for video narration, podcast introductions, and television shows. When you hear his voice, you’ll know why. You can find more about Pierce at https://piercemarrs.com.
On today’s show we’ll be discussing the 7 questions every business owner must answer is he were to survive the panel of sharks.. even that guy known as “Mr. Wonderful”.
Episode 116: Why People Are Persuaded by Conspiracy Theories
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This week we welcome Joe Uscinski on the show to discuss why people buy into conspiracy theories. Joe is an associate professor of political science at the University of Miami.
He studies public opinion and mass media with a focus on conspiracy theories, misinformation, and disinformation.
He’s also the co-author of American Conspiracy Theories and editor of Conspiracy Theories and the People Who Believe Them.
Featured Beer
On today’s show, I’ll be enjoying an Innis and Gunn Irish Whiskey Barrel Aged Stout. This Scotland- English Stout with 7.4% ABV is aged in triple distilled Irish whiskey barrels creating a rich, flavor-packed beer.
It features dark chocolate and coffee flavors, honey and spice whiskey notes. This one is excellent and gets a 5-star rating.
Sean is having another Chocolate Stout from Karbach Brewing Co.
