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This week, we discuss a flight of topics on persuasion including a recent article from Fortune entitled Donald Trump is a master of hypnotism. How he used the power on America—and then himself.
152: How Social Media is Hijacking Our Brains
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On this episode, Carlos Gil joins us on the show to discuss how social media could be rewiring our brains. We’ll be discussing his latest book The End of Marketing as well as a new documentary on Netflix called The Social Dilemma, a documentary that explores the dangerous human impact of social networking.
Carlos is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software. You can learn more about Carlos by visiting http://carlosgil.biz.
149: Covert Persuasion with Jim Speakman, Part 2
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This is part 2 of our interview with Jim Speakman discussing Covert Persuasion: Psychological Tactics and Tricks to Win the Game.
147: Interview with Doberman Dan- Part 2
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This is part 2 of our interview with Doberman Dan where we discuss copywriting, and his book Just Sell the Damn Thing: The Proven, Contrarian Formula to GROW Your Business FASTER Than Ever.
146: Interview with Legendary Copywriter Doberman Dan- Part 1
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This week, Doberman Dan joins us on the show for a two-part interview. We lost track of time on this one and it went for 90 minutes!
So we just broke it in half. Enjoy the first part.
Dan is a serial entrepreneur, an ‘A list’ copywriter, and a three-time international bestselling author.
He’s written hundreds of successful ads, sales letters, direct mail packages, websites, e-mail marketing campaigns, feature articles, and newsletters.
His ads and articles have appeared in…
- Entrepreneur…
- Investors Business Daily…
- Penthouse…
- MuscleMag International…
- Flex…
- Muscle & Fitness…
- Men’s Edge…
- IronMan…
- Muscular Development…
- Exercise For Men Only…
- Natural Bodybuilding & Fitness…
- The National Enquirer…
- Weekly World News…
- And thousands of mainstream newspapers.
His book Just Sell the Damn Thing is one of the best reads for any entrepreneur seeking to accelerate their company’s growth and do it in a way that makes a lot of money FAST.
142: The Key to Persuasion: Understanding Your Customer’s Brain Sequence
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This week, we welcome Sean D’Sousa, founder of Psychotactics on the show to discuss how the brain works when it comes to making buying decisions.
Sean has an extensive background in persuasion from his experience in copywriting, writing TV commercials, marketing, and finally his work in graphic designs and cartoons. One of his greatest skill-sets is finding ways to communicate in the simplest, most effective manner.
Sean has a ton of great articles and content over at Psychotactics.com. He offers one of the best weekly newsletters in my opinion – the Psychotactics Newsletter. You can subscribe to it and get his free report on Why Headlines Fail—And How to Create Headlines That Work at https://www.psychotactics.com/subscribe.
