negotiation

193: Bernard Madoff and the Psychology of Persuasion

Branding, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll be discussing how Bernard Madoff Used the Psychology of Persuasion To Swindle Billions. We’ll be referencing this blog post by Dave Manuel in our discussion.

192: Discussing the Power of Direct Mail in the Age of Digital Media – Interview with David Collins

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

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This week David Collins joins us on the show. He is the Founder and President of Real Estate Marketing, Inc.(REM). His Direct Mail Marketing Campaigns have lead to more than 10 BILLION DOLLARS in sales for his clients!

He’s a dynamic entrepreneur who has advised some of the largest real estate companies in the world on market share domination.

191: 3 Persuasion Principles from Sun Tzu’s “Art of War”

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling

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On this episode, we’ll be discussing 3 Persuasion Principles right out of Sun Tzu’s classic “The Art of War”; plus a host of other topics on direct marketing and persuasion.

190: The Art of Selling Memberships- Interview with Erik Russell of Membership Sales Academy Part 2

Branding, Commitment and Consistency, Copywriting, Liking, negotiation, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This is part 2 of our interview with Erik Charles Russell of Membership Sales Academy. We’ll continue to discuss the topic of selling memberships.

189: The Art of Selling Memberships- Interview with Erik Russell of Membership Sales Academy Part 1

Branding, Commitment and Consistency, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

This week Erik Charles Russell of Membership Sales Academy joins us to discuss the “Art of Selling Memberships”. Erik is an international, #1 best-selling author and expert on the topic of selling memberships.

His book, The Art of Selling Memberships debuted at #1 on the Amazon bestseller lists in the U.S., Australia, and Germany. His sales system has helped countless businesses all over the world double and even triple their membership sales.