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On this episode, we’ll be sharing some secrets for using words to cast spells and persuade. Sean will also share some direct marketing takeaways from some mail he received.
281: How to Make Your Brand Impossible to Resist – We Discuss the Book Fascinate by Sally Hogshead
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On this episode, we’ll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We’ll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand.
Gear Review:
We’ll also share a review on a portable new lapel recorder I recommend for podcasting. It’s called the Zoom F2-BT Lavalier Recorder. It’s an amazing little recorder and a great way to record content as a speaker or at a conference or tradeshow event.
280: How to Write Story-Based Emails From A to Z – Interview with Bill Mueller
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This week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine, which Sean and I recommend and have used for writing better sales emails. On this episode, we’ll be discussing how to write story-based emails.
You can learn more about Bill’s best-selling digital course, Story Sales Machine at https://www.storysalesmachine.com/story-sales-machine.
279: Closed Door Notes from Funnel Hacking Live 2022
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On this episode, Sean will be sharing some of his notes from Funnel Hacking Live 2022.
278: How to Double Your Sales Pipeline in 40 Days – Interview with Kevin Donlin
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This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. He’s been marketing online since 1994, when I sold one of the first ebook, “How to Find a Job on the Internet”.
Kevin was also featured in Dan Kennedy’s book, No BS Branding, with 2 of his sales letters and success stories. You can learn more about Kevin by visiting him at clientcloningsystems.com.
277: Outrageous Advertising Ideas to Get Attention
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On this episode, we’ll be discussing one of our Favorite books, Outrageous Advertising That’s Outrageously Successful by Bill Glazer. This book is a must-have if you’re an entrepreneur.
Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for your own business.
