Podcast: Play in new window | Download
On this episode, we’ll be discussing the 4 Superpowers that make your writing more powerful.
129: How to Market Your Business on a Shoestring Budget With Bite-Sized Books
Podcast: Play in new window | Download
On this episode we welcome David Seid, co-founder of MiniBük, a company that publishes bite-sized books allowing you to tailor your message to any audience.
The Magic of a Mini Book (MiniBük)
With a MiniBük, it’s possible to attain instant credibility. Let’s say you have an idea, a presentation, or an area of special expertise. Whatever your message, product, or service, a MiniBük puts forth just the right space to gain attention and get noticed.
I’ve published a few MiniBük’s over the years. One was a 32-page mini-booklet for my industry 5 years ago on the topic of Marketing for Composite Manufacturers. This book took me no time to put together. It was between 6-7 word doc pages after adding some illustrations and graphs. It is still a glorified business card for my consulting business.
As David joins us on the show, he’ll share some stories of how these pocket-sized books have been game-changing for so many speakers, coaches, and consultants. If you have a business blog, you need to pay attention to this episode, because you already have the content on hand to publish one of these Minibuks. If you have a podcast, it’s simple. Transcribe your episodes and have them formatted into a booklet.
You can learn more about MiniBük’s publishing platform by visiting their website at MiniBuk.com.
127: The Scarcity Principle & Why Banned Coronavirus Conspiracy Videos Are Becoming More Persuasive
Podcast: Play in new window | Download
On this episode, we discuss how the principle of scarcity is working against YouTube, Vimeo, and many other video hosting sites that are trying to shut down the “Plandemic” video. So far, more than 8 million people have watched it despite efforts to remove it. It’s now turned Dr. Judy Mikovits into a star as she’s gained over 130,000 Twitter followers in just a month.
From a persuasion standpoint, we’ll be discussing why efforts to suppress videos like this are creating even more curiosity in the process.
Featured Beers
On this episode, I’m having a Guinness Over the Moon Milk Stout. This one is a winner! It offers notes of caramel, chocolate, and a light roastiness, and gives it an aftertaste that makes me want to have another sip. Out of 5, I give it 4.2 pints. 🍺🍺🍺🍺
Sean is having a Real Heavy from Real Ale Brewing Co. This brew weighs in at 9.3% ABV and is brewed with English Crystal malt, English hops, and fermented with English ale yeast, resulting in a rich brown color and a toffee malt character. He’s given this one 3.9 pints.
Enjoy the show and cheers!
126: How to Become a More Persuasive Writer Using Cognitive Ease
Podcast: Play in new window | Download
On this episode, we’ll be discussing how cognitive ease is used in marketing and how you can use it to become a more persuasive writer. We’ll continue sharing some insights from the book Thinking Fast and Slow.
Cognitive Ease is based on the notion that our brains want to make easy decisions. If a decision is easy for us to make, we are happy to go along with our gut instinct.
The author, psychologist Daniel Kahneman explains that the human brain thinks in two different systems. A System 1, and a System 2.
System 1 has to do with everyday thinking that takes place automatically and is characterized by quick decisions, emotionality, and the unconscious mind. System 2 tends to require more effort for the brain and is characterized by logic, calculation, and the conscious mind.
We’ll be discussing how marketers can become more persuasive using strategic methods of cognitive ease to target System 1.
Featured Beers
On this episode, I’m having a Mas Agave from Founders. It pains me to say this is the worst stout I’ve ever tasted from Founders. It’s a 10% ABV imperial gose brewed with agave, lime, and sea salt and then aged it in tequila barrels. This one is way too tart for my liking. The lime is strong and reminds of the taste in my mouth after a shot of 1800. I gave it a 1-pint rating. 🍺
Sean is having Sisyphus Barleywine Ale from Real Ale Brewing Company. It’s a 10% ABV ale with citrus notes and a healthy portion of hops that are balanced by the rich toffee undertones of malt. Despite the high hops rating (75 IBU) Sean really like this one. He gave it 4.5 pints! 🍺🍺🍺🍺
Episode 123: Is This Swipe-Worthy Sales Copy?
Podcast: Play in new window | Download
On this episode, we’ll pick apart some more sales copy from our swipe file collection. Some old. Some new. On a couple of ads, we decide to take up their “call to action” and give them a ring.
Featured Beer
On this episode, I’m still enjoying the Founders CBS, at 11.7% ABV. This one continues to get better with time.
Sean is having a Thin Mint Stout from Buffalo Bayou Brewing Company. This stout offers an invigorating aroma of fresh mint to your nose. Tastes minty & chocolaty, but not quite as sweet as Sean anticipated. Not bad, but definitely smells better than it tastes.
Episode 119: Convincing Others When Facts Don’t Matter
Podcast: Play in new window | Download
This week, we welcome Lee Hartley Carter on the show to talk about her recent book Persuasion: Convincing Others When Facts Don’t Seem to Matter. In our post-fact, deeply divided world true persuasion is rare.
So the question is … how do you change someone’s mind when everyone is entrenched in their own points of view?
Lee has spent nearly twenty years advising and helping the world’s most well know companies do just that. She is President of Maslansky+Partners, a language strategy firm where she works for Fortune 500 companies and non-profits in the U.S. and abroad. To do this, Lee has conducted, overseen, and analyzed countless instant response sessions, traditional focus groups, brainstorming and strategy sessions, and surveys in more than 15 countries. She has worked with clients in a wide range of industries including financial services, energy, automotive, sustainability, hospitality services, food and beverage, technology, and consumer products. And, she has worked extensively in public affairs, public policy, and issue advocacy.
As a television news personality and researcher, Lee doesn’t rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters’ emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the “why” behind it matters more.
It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.
Featured Beers
On this episode, Sean is having a Ridiculous AF Imperial Stout from Saloon Door Brewing. It’s an 11.0% ABV version of their Tasty AF chocolate peanut butter milk stout. Super delicious according to Sean.
I’m having a Mama’s Little Yella Pils from Oskar Blues Brewery. It’s a handcrafted version of the great Pilsner beers of Bavaria and Bohemia. Unfortunately for me, it’s a little hoppier than I expected. Cool name for a pilsner, but not a huge fan of the brew.
