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On this episode, we’ll be digging into some old Clayton Makepeace tips for writing killer sales copy that coverts prospects into customers.
Branding, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling
Podcast: Play in new window | Download
On this episode, we’ll be digging into some old Clayton Makepeace tips for writing killer sales copy that coverts prospects into customers.
Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling
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This week we welcome Phil Jones, author of Exactly What to Say on the show to discuss the magic words for influence and impact.
Phil entered the world of business at the tender age of 14. With nothing more than a bucket and sponge, he went from single-handedly washing cars at weekends to hiring a fleet of friends working on his behalf, resulting in him earning more than his teachers by the time he was 15. Soon after, at just 18, Phil was offered the role of Sales Manager at fashion retailer Debenhams – making him the youngest Sales Manager in the company’s history.
His early career went from strength to strength, as he worked with a host of
Premier League Football Clubs to help them on sponsorships and licensing agreements, to then being a key part of growing a £240m property business. But in 2008, after several years of being one of the most in-demand young sales leaders in the UK, Phil decided it was time to dedicate his future to helping others to succeed.
Since then, Phil has made it his life’s work to completely demystify the sales
process, and bring both simplicity and integrity to a world that is often full of big egos and even bigger lies.
With this as Phil’s core mission, he has gone on to deliver over 2,500 presentations in 57 countries across five continents, training more than two million people to learn how to have more influence, confidence, and control when steering their conversations.
Phil’s unique philosophy of using specific word choices to teach his audiences “Exactly What To Say” in order to influence, persuade and drive outcomes, has made Phil one of the most practical and in-demand business speakers on the planet. You can learn more about Phil by visiting https://www.philmjones.com.
Branding, Commitment and Consistency, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling
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On this episode, we’ll be discussing an article from this month’s edition of Psychology Today, that focuses on why people are drawn to conspiracy theories in times of crisis.
Branding, Liking, NLP, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling
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This week we welcome Patrick Wanis on the show to discuss how Cults use Hypnosis and Persuasion Tactics to build relentless loyalty with their followers.
Patrick is a human behavior expert with a background in hypnosis, who has also been featured on HLN, NPR, and CNN for insights into cults and brainwashing.
Branding, Commitment and Consistency, Copywriting, Liking, negotiation, NLP, persuasion, Podcasts
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This week we welcome Steve Yastrow on the show to talk about “the art of improvised persuasion”. He is the author of the bestselling book Ditch the Pitch: The Art of Improvised Persuasion.
In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company, a company that helps organizations of all types improve their results through his breakthrough marketing, customer relationship, and sales ideas.
Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling
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This week, Chris Delaney joins us on the show to talk about using persuasion to ace any job interview. Chris is the author of the book The 73 Rules of Influencing the Interview: Using Psychology, NLP and Hypnotic Persuasion Techniques.