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On this episode, we’ll be discussing some killer secrets that will turbocharge your sales copy. Also, we’ll be sharing some hypnotic phrases you can use in conversation to get more of what you want.
134: Interview with “America’s Top Copywriter” Bob Bly
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This week, we welcome Bob Bly on the show to discuss his most recent book The Big Book of Words that Sell. Bob has four decades of experience as a copywriter and McGraw-Hill calls him “America’s top copywriter”.
He’s written copy for big-name clients such as Kiplinger, Boardroom, Phillips, Agora, Nightingale-Conant, IBM, AT&T, and more.
If you’d like to glean more of Bob’s wisdom & experience from decades of writing copy, you can access his Direct Response Letter – and 4 FREE Bonus Reports with over 200 pages of marketing advice that can double or triple your response rates, by visiting https://www.bly.com/reports/.
This Week’s Featured Beer
On this episode, Bob is enjoying a Leinenkugel’s® Grapefruit Shandy. This is a Leinenkugel’s traditional weiss beer but combined with a natural white grapefruit flavor to add some extra fresh citrus refreshment. Bob gives it 3.5 pints.
I’m having a Death by Affogato from Oscar Blues Brewing. This one combines espresso, creamy vanilla gelato, and chocolate shavings to mimic the classic Italian dessert, affogato. This is my favorite from Oscar Blues so far and I give it 4.9 pints, our highest score yet. 🍺🍺🍺🍺🍺
Sean is having a Petrus Aged Red Ale. This 8.5% ABV red ale has a scarlet-brown color with a taste that starts out sweet but finishes with a sour aftertaste. Sean gives it a solid 4 pints. 🍺🍺🍺🍺
132: 5 Steps to Creating Facebook Ads That Convert
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On this episode, Ben Blackmon on One Focus Marketing joins us to discuss the secret behind creating Facebook Ads that convert. Creating campaigns that drive quality leads to your business is what Ben does for his clients and he’ll be sharing some great advice that will save you money, time, and plenty of frustration.
He also hosts his own podcast called Facebook Ads with a Twang, a show full of gold nuggets for anyone wanting to improve their FB advertising game.
Featured Beer this Week
On this episode, I’m having a Kentucky Bourbon Barrel Strawberry Ale from Lexington Brewing Company. I’ve enjoyed most of the Kentucky Bourbon Barrel series, but this one is a little too tart for my taste. I gave it 1.8 pints. 🍺
Sean is having a Heckin Chonker Imperial Stout, a 10.5% ABV blended bourbon barrel-aged pastry stout with vanilla. Pours thick and black. Nose is chocolate, vanilla, and light bourbon. Taste is bourbon, chocolate, and vanilla, but not too sweet for a pastry stout.
Sean gave it 4.3 pints. 🍺🍺🍺🍺
131: How Anchors and Availability Determine Our Decisions
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On this episode, we’ll wrap up our discussion of the book Thinking Fast and Slow by discussing “Anchors” and the “Science of Availability”.
130: How to Write Clearly and Persuasively…without the Bullshit
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This week, we welcome Josh Bernoff on the show to discuss his book Writing Without Bullshit. Sean and I have been reading through it recently. It was one of 11 recommended copywriting books by Digital Marketer.
Josh has been a professional writer since 1982. He’s co-authored three books on business strategy, including a bestseller Groundswell. Josh is passionate about clear, brief, fascinating communication.
This comprehensive book gives you the tools for writing in today’s noisy world where the average news story now gets only 36 seconds of attention.
On this episode, we’ll be discussing some key takeaways from it such as:
- How to front-load your writing with pithy titles, subject lines, and opening sentences.
- Simple ways to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words.
- How to write directly to the reader to make every word count.
- How to master every modern format from emails and social media to reports and press releases.
You can learn more about Josh and read his blog at https://withoutbullshit.com/.
Featured Beer
On this episode, I’m having an Old Fashioned from Anderson Valley. This 8.3% ABV brown ale is brewed with orange peel and Hersbrucker hops, which naturally have orange-like flavors. Cherry puree is added at the end of fermentation, then this brew is aged in bourbon barrels. The citrus was a little overpowering for my taste; a little too hoppy at 45 IBUs. I gave it 2.2 pints. 🍺🍺
Sean is having a Harviestoun Old Engine Oil. This 6% ABV beer is a Scotland- English Porter dark in color, like engine oil, but without the aftertaste of grease. Sean gives it a solid 3 pints 🍺🍺🍺.
129: How to Market Your Business on a Shoestring Budget With Bite-Sized Books
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On this episode we welcome David Seid, co-founder of MiniBük, a company that publishes bite-sized books allowing you to tailor your message to any audience.
The Magic of a Mini Book (MiniBük)
With a MiniBük, it’s possible to attain instant credibility. Let’s say you have an idea, a presentation, or an area of special expertise. Whatever your message, product, or service, a MiniBük puts forth just the right space to gain attention and get noticed.
I’ve published a few MiniBük’s over the years. One was a 32-page mini-booklet for my industry 5 years ago on the topic of Marketing for Composite Manufacturers. This book took me no time to put together. It was between 6-7 word doc pages after adding some illustrations and graphs. It is still a glorified business card for my consulting business.
As David joins us on the show, he’ll share some stories of how these pocket-sized books have been game-changing for so many speakers, coaches, and consultants. If you have a business blog, you need to pay attention to this episode, because you already have the content on hand to publish one of these Minibuks. If you have a podcast, it’s simple. Transcribe your episodes and have them formatted into a booklet.
You can learn more about MiniBük’s publishing platform by visiting their website at MiniBuk.com.
