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This week we welcome returning guest, RC Peck of Fearless Wealth on the show to discuss GameStop, Reddit, and how amateur investors are taking back control.
175: The Psychology Behind Game Design & QAnon
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This week we welcome Jimmy Chebat, CEO and founder of ZIZO Technologies to discuss how gamification works; why it can be so addictive, and also why it’s helpful in motivating today’s workforce.
We’ll also be discussing this recent article by Reed Berkowitz entitled A Game Designer’s Analysis Of QAnon. It’s a fascinating read on how QAnon uses elements of gaming, specially Apophenia to keep followers hooked. Apophenia is the tendency to perceive a connection between unrelated or random objects, ideas, or events.
Jimmy is an enterprising business pioneer, who has developed a digital initiative anticipated to address the paradigm shifts currently plaguing today’s workforce due in part to the workplace culture identity crisis and the ever-increasing rate of remote workers.
You can learn more about his company by visiting playzizo.com.
174: Would “Old School” Ads Work Today?
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On this episode, we take a look at a classic ad by Joe Karbo that made a fortune back in the 70’s & 80″s, and ask the question “Would this work today?”
173: The Quick & Easy Way to Write Killer Sales Copy – (Part 2)
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This is the 2nd part of our interview with Jack Turk, “The World’s FASTEST Copywriter” as he shares the quickest, easiest way to write powerful sales copy.
172: The Quick & Easy Way to Write Killer Sales Copy – Interview with “The World’s FASTEST Copywriter” (Part 1)
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This week Jack Turk, “The World’s FASTEST Copywriter” joins us on the show to share his advice on writing powerful sales copy fast.
If you’re a marketer, business owner, salesperson of any kind, you know how hard it can be to create effective sales copy to promote your products and services.
Getting the words out of your head, onto the page, and into the market where they can deliver high-value results for you and your customers can be a painful, frustrating challenge. Jack shares some tips straight from his book How to Write Killer Copy Fast.
You can learn more about Jack by visiting his site at https://writekillercopyfast.com.
171: How to Attract Bigger Clients with Powerful “StorySelling”
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This week, Charlie Hernandez CEO of CoderSales joins us to share his story of closing the US Army from a cold call using the persuasive art of storytelling.
