Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Copywriting

195: The Simplest Way to Nail Your Next Product Launch Using the “Story Funnel” Concept

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we welcome Jarie Bolander on the show. Jarie is an engineer by training and an entrepreneur by nature. He has over 20 years of experience bringing innovative products to market. Some of them include Bluetooth, USB, RFID, Semiconductor DNA sequencing, and SaaS for Healthcare.

This week we’ll be discussing the Story Funnel Concept. As Jarie says, many brands struggle to figure out how to tell their story. Part of the struggle is making yourself heard in a world that is noisy with information and distractions.

The importance of a clear, concise, and compelling story throughout a person’s journey from prospect to customer, and finally to advocate is at the core of the Story Funnel. We’ll be discussing how to build your Story Funnel on this episode.

Jarie is also the host of a podcast called The Entrepreneur Ethos. You can check it out at https://theentrepreneurethos.com.

194: Persuasion and Marketing to the Affluent: 5 Steps to Attracting Wealthy Clients for Life

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll discuss the mindset and buying patterns of the wealthy, and how to attract these affluent customers & clients for life. During our discussion, we’ll be referencing this article by Steve Olenski on Marketing To The Ultra Affluent: 5 Essential Tips.

192: Discussing the Power of Direct Mail in the Age of Digital Media – Interview with David Collins

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

This week David Collins joins us on the show. He is the Founder and President of Real Estate Marketing, Inc.(REM). His Direct Mail Marketing Campaigns have lead to more than 10 BILLION DOLLARS in sales for his clients!

He’s a dynamic entrepreneur who has advised some of the largest real estate companies in the world on market share domination.

191: 3 Persuasion Principles from Sun Tzu’s “Art of War”

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be discussing 3 Persuasion Principles right out of Sun Tzu’s classic “The Art of War”; plus a host of other topics on direct marketing and persuasion.

190: The Art of Selling Memberships- Interview with Erik Russell of Membership Sales Academy Part 2

Branding, Commitment and Consistency, Copywriting, Liking, negotiation, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

Podcast: Play in new window | Download

This is part 2 of our interview with Erik Charles Russell of Membership Sales Academy. We’ll continue to discuss the topic of selling memberships.

Pin It on Pinterest

Verified by MonsterInsights