Podcast: Play in new window | Download
We continue our discussion with marketing legend David Dutton on the Art & Science of Hype, Propaganda, and Self Promotion.
207: The Art & Science of Hype, Propaganda and Self Promotion – Part 1
Podcast: Play in new window | Download
Marketing legend David Dutton joins us on the show again to discuss the Art & Science of Hype, Propaganda, and Self Promotion. We’ll be discussing some examples from a recent book we recommend called The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.
206: Discussing Consumer Psychology, Pricing Strategies & Media Persuasion with Dr. Michael Barbera of Clicksuasion Labs
Podcast: Play in new window | Download
This week Dr. Michael Barbera of Clicksuasion Labs joins Sean to discuss a number of topics on consumer psychology and behavioral science.
Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology.
So why do people decide to purchase one item instead of another one? On this episode, Michael discusses consumer psychology and sales and marketing alignment with Sean over a glass of Johnnie Walker Blue Label.
You can learn more about the work of Clicksuasion Labs by visiting https://www.clicksuasion.com.
205: Killer Direct Response Ads & Using Authentic Scarcity to Move Your Prospects to Rabid Buyers Right Away
Podcast: Play in new window | Download
On this episode, we cover another random “Flight of Persuasion” with lessons on direct response marketing, copywriting, and the scarcity secret to making prospects pull out their credit card, and become rabid customers.
204: How to Get Customers and Prospects to Devour Your Sales Copy – Part 2
Podcast: Play in new window | Download
On this episode, we continue our discussion with world-renowned direct response copywriter David Deutsch.
203: How to Get Customers and Prospects to Devour Your Sales Copy – Interview with David Deutsch Part 1
Podcast: Play in new window | Download
This week, legendary copywriter David Deutsch joins us on the show to share some secrets on getting your prospects and customers to devour your sales copy.
David is a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. In addition to creating winning promotions from scratch, he often works with clients and writers behind the scenes to turn under-performing promotions into winners.
David started at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express.
He then switched to direct response, where he has generated a billion dollars in sales for leading direct response marketers, entrepreneurs and publishers, including Agora, and Boardroom Inc. (now Bottom Line Publications), for whom he has had as many as six winning “controls” at once.
David supervises, coaches, and trains writers and copy teams both in the U.S. and around the world (including Germany, China, Singapore, England, Columbia, and Romania).
You can learn more about him by visiting http://www.DavidLDeutsch.com.
